Managing Strategic Investment Decisions

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Date: TBD, ​2021
Venue: Shanghai
Note: Due to the epidemic, the actual starting time for the courses shall be subject to the notice from the class coordinator.


The programme is designed for non-financial executives from all disciplines who wish to deepen their knowledge about investment decision management. Structured specially for senior executives with responsibilities for investment decisions, this 3-day module adopts a multifaceted approach to investigate the many critical aspects of managing strategic investment decisions: topics covered range from strategy formulation to investment decision-making, from investment evaluation to the latest techniques used in investment analysis.


If we look at any organisation today, most of what we see is the outcome of past strategic investment decisions. The firm’s assets, tangible or intangible, can all be traced back to investment decisions made in the past.

More importantly, strategic investment decisions often have significant consequences for the firm in terms of its market presence, success or failure of its operations as well as the fulfillment of its mid- and long-term strategic objectives. Typical strategic investments include the development of new products, adoption of new production technology or production lines, entering new markets, M&As, asset restructuring, enhancement of production capacity or marketing competency, and etc.

As an outcome of market competition, strategic investments are responsible for turning the firm’s strategic positioning into business performance and ultimately into shareholder value. Indeed, it is through strategic investments that shareholder value is created and augmented. Although such decisions are made relatively infrequently, they are the backbone of strategy formulation and implementation. As such, investment decision-making is part and parcel of a firm’s strategy and are of vital importance to the future success of the firm.

Programme Coverage

  • Investment strategy and value creation
  • Investment selection methods
  • Investment project cash flow estimation
  • Investment project hurdle rate
  • Managing the decision-making process
  • Dealing with risk and uncertainty
  • The latest thinking and developments in investment analysis

A certificate of completion will be awarded

Programme Fee

RMB 32,800
Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials, interpretation and translation fees if required. The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

Contact Us

Tel: (86 21) 2890 5187
Address: 699 Hongfeng Road, Pudong, Shanghai

Tel: (86 10) 8296 6688
Address: Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing

Tel: (86 755) 3699 5199
Address: Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone, Hangcheng sub-district, Baoan, Shenzhen

Visiting Professor of Finance, CEIBS
Joint Appointment with Nyenrode University

Programme Objective

The programme focuses on helping executives to develop a comprehensive understanding of investment management. Specifically, the aims to help executives to acquire a holistic view of the investment decision-making process, to learn about some of the issues involved, to become aware of some of common mistakes and to reflect on the latest thinking and techniques in investment management.

Programme Benefits

Participants in this programme will:

  • Acquire a good command and appreciation of various critical issues and major approaches to strategic investment decision-making, enhancing their managerial capabilities                                                       
  • Become familiar with the different methods used to evaluate investment proposals
  • Learn how to build a business case for an investment proposal
  • Learn how to manage risk and uncertainty associated with an investment decision
  • Develop a better understanding of the investment decision-making process and relate it to the strategic positioning of a firm
  • Learn how to apply the latest thinking and techniques to analyse investment decisions

Programme Schedule

Day 1

  • Fundamental principles of investment decision-making
  • Review of investment evaluation techniques
  • Managing the investment decision-making process: Some potential shortcomings

Day 2

  • The investment project hurdle rate: Some common mistakes
  • Investment project cash flow estimation: The dos and don’ts
  • Dealing with risk and uncertainty

Day 3

  • Investment strategy and value creation
  • Some of the latest thinking on risk and uncertainty: Managing strategic options
  • Bringing it all together: What we know and don’t know about strategic investment decisions

We reserve the right to adjust the course information (including price, date, location, faculty, course arrangement and other details)

The professor usually proposes a hypothesis step-by-step basis at first, then overturns and discusses it again. This helps students accept the idea of strategic investment analysis in their mental perspective. 
Jessie Wu 
Trading & Logistic Admin. Division Manager 
China Jinshan Associated Trading Corporation


The professor usually conducts “take away” section after case study to summarize the key points of this course. This helps us have the ability to analyze the financial statements and makes me fully understand the important role that the finance department plays in strategic investment. 
Simon Chen 
Manufacturing Business Development Manager 
Kraft Foods China

Teaching Language

English with sequential Chinese interpretation

Admissions Procedures

Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.


Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.


To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.