CEIBS-Wharton-IESE Business School Global CEO Programme: Define your legacy (Modular)

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Programme Start Date: October 10, 2021 [Shanghai/Philadelphia/Barcelona]

As CEO, you are charged with defining the vision, direction and strategy of your enterprise to meet tomorrow’s challenges head on. The Global CEO Program offers you the rare opportunity to step back, rethink your approach and reflect on actions geared to your organization’s needs for greater global leverage. The program is delivered together with the Wharton School and China Europe International Business School.

IESE, Wharton and CEIBS: A Powerful Alliance

The Global CEO Program is led by three world-renowned business schools: IESE Business School, the Wharton School and China Europe International Business School (CEIBS). Participants gain new insights under the guidance of expert faculty members who work on three continents.

IESE is consistently ranked among the world’s leading business schools. With campuses in New York City, Barcelona, Madrid, Munich, and Sao Paulo, the school seeks to develop global business leaders with a spirit of service and a desire to make the world a better place. The school’s alumni network includes 48,000+ graduates in more than 100 countries.

Founded in 1881, the Wharton School of the University of Pennsylvania is renowned for its intellectual leadership and ongoing innovation across every major discipline of business education. The School has a broad global community that includes 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 13,000 participants in executive education programs annually; and a powerful alumni network of 98,000 graduates.


CEIBS was established in 1994 as a nonprofit joint venture under the auspices of the European Commission and the Ministry of Foreign Trade and Economic Cooperation (now called The Ministry of Commerce). Headquartered in Shanghai, CEIBS also has campuses in Beijing, Shenzhen and Zurich, as well as facilities in Accra, Ghana. It is China’s leading business school and globally recognized in the Financial Times rankings.

Learning Approach

During the GCP, you will gain first-hand knowledge of distinct global markets, while covering essential business topics. A valuable Cross-Program Project (CPP) culminates in an action plan that you can take back and immediately implement in your company. Relevant, stimulating, practical, thought-provoking: this is how participants describe their learning experience.

In-depth Learning

The GCP employs a wide range of teaching approaches, including interactive discussions, individual learning, casebased learning, peer coaching, role-plays and group exercises. This interactive and practical approach replicates real-life decision-making challenges, thus giving participants a sharper eye for identifying critical issues in their organisations.

Dynamic Interaction

Small- and large-group discussions, team projects and study groups promote the exchange of ideas and
experiences and stimulate fresh thinking. The program also provides ample opportunities for interacting with other highly successful business executives who come from different parts of the world. This shared learning approach creates an invaluable opportunity to formulate new goals and strategies.

Daily learning logs also maximise program benefits. This aspect of the program not only boosts effectiveness, but can also have an impact that many describe as “transformational.”

Active Approach

Participants examine authentic business scenarios, exchange viewpoints with other CEOs and develop specific action plans in real time. The Cross-Program Project (CPP) allows participants to directly apply what they learn to their own business context. You will leave the program with an action plan that specifically addresses the strategic challenges faced by your organisation.

Participants will receive input during organised exchange sessions with fellow participants and during academic sessions and discussions with faculty members outside the classroom.

Lifelong Advantages

Following the programme, you will be able to take part in alumni events organised by IESE, Wharton and CEIBS and benefit from the extensive alumni networks and lifelong learning opportunities provided by all three schools. In addition, you will have the chance to remain in contact with faculty members and professional staff members from all three schools. Participants who successfully complete the GCP receive a certificate issued jointly by IESE Business School, the Wharton School and the China Europe International Business School.


The GCP is designed for top-tier business leaders including board members, C-suite executives, presidents and chief decision makers. Participants have an average of 20 years of experience in senior management roles, and reflect a diversity of sectors, profiles and cultural backgrounds.

Typical roles include:
• Board Member
• President
• Owner
• Chief Operating Officer
• Chief Financial Officer
• Chief Marketing Officer
• Chief Technology Officer

They should be fluent in English for business purposes and willing to share their experiences, viewpoints and expertise with fellow participants.

Participants are of diverse cultural backgrounds, come from a wide range of industries and represent the private and public sectors.

This program is ideal for companies working in areas affected by an uncertain and complex world such as financial services, telecommunications, health care and consumer goods, as well as firms impacted by increased pressure from globalised market forces.

Typical participants represent these and other companies:

  • Adecco
  • AEGIS Media
  • Albediar Corp
  • Allied Enterprises(Chalhoub Group)
  • Alto
  • Bancolombia
  • Banco Supervielle
  • BBVA
  • Cardinal Health
  • Collegium
  • Deutsche Bank
  • DHL
  • Dubois Chemicals
  • Embratel
  • First Investment Group
  • Gamma Holdings
  • Glencore
  • Goodyear
  • Grupo Argos
  • Grupo Aries
  • Halma Health Optics
  • Ing Bank
  • Itau-Unibanco
  • Itp
  • Kemira
  • Km Core
  • Macsa
  • Manta Multimedia
  • Nigerian Security Printing and Minting
  • Nissan Renault
  • Nokia
  • Normet
  • Omnicom Media Group
  • Orion Capital Pave Platform
  • Pentagon Real Estate
  • Puente
  • Sam Corp
  • Santander
  • Sbm Atlantia
  • Siemens Energy
  • Sigrun Partners
  • Sodexo
  • Soporte General
  • Sulzer Turbo Services
  • Tata Interactive Systems
  • Tecno Lite
  • Telefónica
  • The Red Cross
  • Vodacom Tanzania
  • Wings4business
  • Zurich

Expand your global reach
As a senior leader, you map out your company’s course, chart its strategy and foster a culture guided by clear objectives and a shared mission.Today’s global, interconnected world calls for senior leaders who are uniquely attuned to the economic currents and market shifts that could advance — or undermine — their firm’s long-term sustainability.
The Global CEO Program has been designed and developed for leaders like you. It will enhance your strategic vision and equip you with new tools to better navigate disruptive trends that could impact your business.
By merging the expertise of three top business schools and three global venues, the program delivers a singular learning experience like no other.

The Journey
- Expand Your Global Vision and Reach
The GCP includes three one-week residential modules on three continents: North America, Asia and Europe.

The Experience
- Exclusively Designed for Senior Leaders
Expand your network and learn from top-level peers in an invigorating multicultural forum.

The Know-How
- Practical, Just-in-Time Knowledge
The case method, interactive lectures, workshops, group discussions, study groups and CEO panels will all stimulate actionable insights that you can immediately apply at work.

The Results
- Address a Real Business Challenge
Analyse a business challenge specific to your organisation and gain invaluable feedback and support from expert peers.


The GCP comprises three one-week residential modules that span three different continents: South America, North America and Asia. Throughout the program, participants work individually and in small teams, analyse diverse business cases and carry out individual projects.

The program addresses how to identify opportunities for profitable growth and how to respond and adapt to challenges in the face of global economic trends that are making the world more complex and uncertain. Participants will examine the latest concepts, ideas and tools to help them align their business practices with global and regional economic developments and conditions.

In addition, you will work on the individual Cross-Program Project (CPP) throughout the three modules. The CPP consists of a strategic action plan designed around a particular business challenge that each participant has identified before the program begins.

Two overarching themes guide the program: 

  • The opportunities and risks in the region focused upon in each particular module
  • Leadership capabilities in a range of key areas, including self-leadership, change management and cross-cultural management

MODULE 1     October 10-15, 2021, IESE Business School, Barcelona, Spain

• What factors shape the global landscape?
• How do you measure the impact of new business models on your growth strategy?
• Do you have a digital strategy?
• How can you take cross-border differences into account as you define strategies?
• How do you transform your organisation by developing a change-management initiative?

MODULE 2    February 20-25, 2022,The Wharton School University of Pennsylvania, Philadelphia, USA

• How are global trends impacting regional markets? How are regional markets impacting global trends?
• How do “transformational leaders”challenge their assumptions and create new mental models
to foster an innovative and a creative culture throughout their organisation?
• What is the impact of strategic decisions on financial value creation? How do you drive profitable growth in a difficult business environment?
• How do you adapt your marketing strategy to stay ahead of the changes in social, mobile, cloud and analytics to exceed your customer’s expectations?
• How are global trends impacting regional markets? How are regional markets impacting global trends?
• How do “transformational leaders”challenge their assumptions and create new mental models
to foster an innovative and a creative culture throughout their organisation?
• What is the impact of strategic decisions on financial value creation? How do you drive profitable growth in a difficult business environment?
• How do you adapt your marketing strategy to stay ahead of the changes in social, mobile, cloud and analytics to exceed your customer’s expectations?

MODULE 3   May 8-13, 2022, China Europe International Business School (CEIBS), Shanghai, China

• How do you understand the current political and economic dynamics of China and its geo-politics with neighboring countries?
• What is the impact of a transitional China, which has shifted its
focus from promoting exports to increasing domestic consumption, on the global economy and capital markets?
• What can you learn from the new business model innovations and emerging trends around the world?
• How do you re-think business models and growth strategies in the increasingly integrated Asian free-trade region?
• How can you lead cross-border operations in the evermore challenging business environment?


Before Each Module
You will receive all pre-reading materials one month before the start of each residential week to give you time to prepare. You will need between 10 and 15 hours advance preparation time for each module.

During Modules
Expect to be fully occupied with classes, study and organised social activities during the three residential
weeks. Between lectures and teamwork sessions, you will spend around eight hours a day on each campus, so try to leave work responsibilities at the office.

We recommend arriving a few before the program starts or staying a few days after the program ends for tourism in the city or the country.

When not on the IESE, Wharton or CEIBS campuses, you will be preparing for the next residential week and working on your Cross-Program Project.

Note: Participants must attend all three module


The GCP faculty experts are renowned for their teaching and research excellence, as well as their hands-on experience. Their rich and varied knowledge gives participants proven frameworks and concepts that are rooted in real-world knowledge.

Academic Directors

  • Julia Prats
    Professor of Entrepreneurship, IESE
    Doctor of Business Administration, Harvard University
  • Jerry Wind
    The Lauder Professor
    Professor of Marketing, The Wharton School
    Ph.D. in Marketing, Stanford University
  • Juan Antonio Fernández
    Professor of Management, CEIBS
    Ph.D. in Management, IESE

Core Faculty

  • Franklin Allen
    Professor of Economics, The Wharton School
    Ph.D. in Economics, Oxford University
  • Jonah Berger
    Professor of Marketing, The Wharton School
    Ph.D. in Marketing, Stanford
  • Jeongwen Chiang
    Professor of Marketing
    Department Chair (Marketing), CEIBS
  • Raphael Amit
    Professor of Management, The Wharton School
    Ph.D. in Managerial Economics and Decision Sciences, Northwestern University
  • Charles Chen
    Professor of Accounting, CEIBS
    Ph.D. in Business Administration, University of Houston
  • Thomas Donaldson
    Professor of Legal Studies and Business Ethics, The Wharton School
    Ph.D. in Philosophy, University of Kansas
  • Adrian A. Done
    Professor of Production, Technology and Operations Management, IESE
    Ph.D. in Operations and Technology Management, University of London
  • John Percival
    Professor of Finance, The Wharton School
    Ph.D. in Finance State University of New York, Buffalo
  • Karl T. Ulrich
    Professor of Operations and Information Management, The Wharton School
    Sc.D. in Mechanical Engineering, Massachusetts Institute of Technology
  • Pankaj Ghemawat
    Professor of Strategic Management, IESE
    Ph.D. in Business Economics, Harvard University
    Anselmo Rubiralta Chair Strategy and Globalisation
  • Bala Ramasamy
    Professor of Economics, CEIBS
    Ph.D. in Economics, University of Leicester
  • Rama Velamuri
    Professor of Entrepreneurship, CEIBS
    Ph.D. in Entrepreneurship, Business Ethics and Strategy, University of Virginia
  • Paddy Miller
    Professor of Managing People in Organisations, IESE
    Ph.D. in Management, IESE
  • Hellmut Schütte
    Distinguished Professor of Management, European Chair for Global Governance and Sino-European Business Relations, CEIBS
  • Pedro Videla
    Professor of Economics, IESE
    Ph.D. in Economics, University of Chicago
  • José Luis Nueno
    Professor of Marketing, IESE
    Doctor of Business Administration, Harvard University
  • Harbir Singh
    Professor of Management, The Wharton School
    Ph.D. University of Michigan
  • Dongsheng Zhou
    Professor of Marketing, CEIBS
    Ph.D. in Commerce and Business Administration, University of British Columbia
  • Pedro Nueno
    Professor of Entrepreneurship, IESE
    Doctor of Business Administration, Harvard University
    Bertrán Foundation Chair Entrepreneurship
  • Christian Terwiesch
    Professor of Operations and Information Management, The Wharton School
    Ph.D. in Management, INSEAD


  • Module 1
    IESE Business School Barcelona, Spain  
    October 10-15, 2021
  • Module 2
    The Wharton School University of Pennsylvania Philadelphia, USA
    February 20-25, 2022
  • Module 3
    China Europe International Business School (CEIBS) Shanghai, China
    May 8-13, 2022



Applications are accepted throughout the year, but should be received no later than two months before the start date.
The Admissions Committee, comprised of representatives from IESE, Wharton and CEIBS, thoroughly reviews all applications. Due to
class-size constraints and the need to maintain a balanced mix of professional profiles, it is possible that even highly qualified applicants may not be admitted.

The program fee of US$48,000 includes tuition, academic materials, accommodation and most meals. Travel expenses to Philadelphia, Shanghai and Barcelona are not included.
A deposit of US$10,000 is required upon admission in order to reserve a seat in the program and full payment is due by October 9, 2020.
Cancellations received within 30 days of the program start date are subject to a 25% fee.

Get in touch with us today and discover how the GCP can transform your future.

Angela Tian
Program Co-Director
China Europe International
Business School (CEIBS)
699 Hongfeng Rd., Shanghai,
P.R. of China 201206
Tel: 86-21-2890 5302

David Heckman
Program Co-Director
The Wharton School
255 South 38th Street
Philadelphia, PA 19104, USA
Tel.: (+1) 215 573 0867

Luis F. Casas
Program Co-Director
IESE Business School
165 W. 57th Street
New York, NY 10019-2201, USA
Tel.: (+1) 646 346 8827