• Faculty & Research

    Knowledge creation on China, from proven China experts.

  • Faculty & Research

    Knowledge creation on China, from proven China experts.

  • Faculty & Research

    Knowledge creation on China, from proven China experts.


CEIBS Centre for Digital Economy and Smart Enterprises

Our Role

  • A hub for research and applied knowledge in the burgeoning field of business analytics and intelligence in the digital economy era
  • A platform to encourage dialogue and exchange among academics and the business community
  • A multi-enterprise learning association 
  • Accumulate distinctive industry resources through active participation and exchange between member companies
  • Focus on interdisciplinary research (strategy, operations, investment, marketing, organisation transformation, human resources, etc.)


  • Meet urgent learning demands from alumni and sponsor companies
  • Advance CEIBS' theoretical and practical research in digital economy
  • Facilitate the sharing and promotion of the latest research achievements and best business practices 
  • Expand cooperation and alignment with government, various research institutes and organisations
  • Promote organisational transformation and development in digital economy


Fang, Yue

Professor of Economics and Decision Sciences
Department Chair (Economics and Decision Sciences), CEIBS
Co-Director of CEIBS Centre for Digital Economy and Smart Enterprises

Prof. Yue Fang is Professor of Economics and Decision Sciences at CEIBS, Department Chair of Economics and Decision Sciences, and Co-Director of CEIBS Centre for Digital Economy and Smart Enterprises. Prior to joining CEIBS, he was tenured professor and taught at several universities in the United States and Australia. He also held positions as Research Fellow at MIT International Financial Services Research Centre (IFSRC), MIT Leaders for Manufacturing (LFM) programme, and the Energy Information Administration (EIA) at the US Department of Energy. Prof. Fang provides consultation for GE Capital, Intel Capital, AT&T and other multinational and domestic corporations as well as financial institutions. He is currently on the board of directors of an energy-market hedge fund in the US.

Prof. Fang received his B.S. from Tsinghua University, M.S. in Operations Research and Ph.D. in Decision Sciences from MIT Sloan School of Management. His research and teaching interests include decision analysis, big data, digital transformation and innovation, fintech and financial engineering, among others. During more than two decades of his academic career, he has taught exclusively for MBA and Master/Ph.D. programmes including Finance MBA (FMBA) and Executive MBA (EMBA).

Prof. Fang is actively involved in several academic organisations including The American Finance Association, The Econometric Society, The American Statistical Association, The International Institute of Forecasters, and Decision Sciences Institute. His extensive scholarly record has been supported by the U.S. Department of Energy, the Centre for Asian and Pacific Studies, Olsen and Associates, the Shanghai Futures Exchange, and a variety of public and private corporations and organisations. He has received the PW Pipe Outstanding MBA Teaching Award and the Scharpe Research Excellence Award among many other accolades for teaching, has been awarded research grants and has been lauded for excellent performance during his academic career.



Associate Professor of Management, CEIBS
Co-Director, CEIBS Centre on China Innovation
Co-Director of CEIBS Centre for Digital Economy and Smart Enterprises
Programme Co-Director of Advanced Management Programme
Programme Director of Chief Human Resource Officer (CHO) Programme

Dr. Jian Han is Associate Professor of Management at CEIBS. Before joining CEIBS, she was on the faculty of the Guanghua School of Management, Peking University. She received her Ph.D. with concentrations on Human Resources Management and Social Statistics (minor) from School of Industrial and Labour Relations, Cornell University.

Dr. Han specialises in a variety of areas in the field of human resources management (HRM) including strategic HRM, recruitment and selection, team performance, organisational innovation, and workforce diversity management. Her research in HRM and organisational behaviour has been published extensively in scholarly journals including Journal of Applied Psychology, Personnel Psychology, Human Resource Management, Journal of Organisational Behaviour, Organisational Research Methods, International Journal of Human Resource Management, Journal of Career Assessment, Journal of Management Education, Journal of Business Ethics, Academy of Management Best Paper Proceedings, Management World, Journal of Management Sciences, Harvard Business Review China (HBRC), Tsinghua Business Review and other Chinese and English management journals. At the same time, she also contributes book chapters in areas such as organisational change, compensation and benefits, employee recruitment, workforce diversity management and innovation, and cross-cultural management. Dr. Han has presented more than 30 papers at leading international management conferences such as the Academy of Management Annual Conference. Her recent work on talent management and innovation has also been cited by media including CNN, Financial Times, Fortune, China Daily, CCTV, and China Business Review. Dr. Han is the Director of the CEIBS Chief HR Officer Executive Programme.

Dr. Han has also received several teaching and case-writing awards, such as the 2018 Teaching Innovation Award from the Human Resources Division, Academy of Management (AOM) Annual Conference; the 2018 CEIBS Teaching Excellence Award; the 2012 European Foundation for Management Development (EFMD) Case Writing Award; and First-prize Winner of the 2011 National Case Competition on Case-based Teaching in Business Administration and Theory-building, China.

In addition to teaching and research, Dr. Han has been actively involved in professional service. Since 2018, she has served on the editorial board of the Journal of Vocational Behaviour. She has also been an active contributor to the World Economic Forum (WEF). She has served on several WEF expert councils such as the Global Future Council for Education, Gender and Work (2016-2018) and the Global Future Council of “Value, Ethics and Innovation” (2019-2021). In 2017, Thinker 50 Radar included Dr. Han on a list of 30 global thought leaders "most likely to shape the future of how organisations are managed and led". She was also among the winners of the CEIBS Service Excellent Award for Faculty Members in 2018.

Forums organised and supported by Centre for Digital Economy and Smart Enterprises from January to June, 2019 (partial activities)

  • CEIBS Insights | Smart Business in the Digital Era
  • EMBA Insights | Organisation Transformation in Digital Economy
  • CEIBS Innovation Forum | What Remains Changed and Unchanged in Digital Economy and Smart Business
  • CEIBS Innovation Forum | New Opportunities of Smart Service 2B & 2C 
  • CEIBS Insights | A Brief History Intelligence
  • CEIBS Insights | Digital Transformation of Organisation and Human Resource
  • CEIBS CHRO Forum | Excellent HR: Dealing with the Uncertain Era
  • CEIBS Innovation Forum | Breakthrough: Industrial Internet and Smart Business
  • Case (CI-418-046): Smart Retailing and Transformation of Suning’s Human Resources by Professor HAN Jian and case writer ZHANG Chi (2018)
  • Case (CI-418-011): Wanda's strategic implementation: organisation, information system, and talent management by Professor HAN Jian, GUO Ping, and ZHAO Ziqian (2018)
  • Case (CI-318-080): Suning's Digital Transformation and Its Smart Retailing Strategy and Implementation by Professor FANG Yue, Professor BAI Guo and case writer Dr. RUAN Liyang
  • Case (CI-618-077): SAIC MAXUS:Pioneer of China's C2B Automobile Manufacturing by Professor FANG Yue and case writer Wendy QIAN (2018)
  • White paper: JD's Smart Transformation & Organisation and Human Resource Transformation  by Professor HAN Jian and JD Group

Benefits for Member Companies 

  • Priority in using the research centre's research output (cases, reports, papers, monographs etc.)
  • Dispatch part-time research fellows to participate in relevant case development and research programme
  • Attend regular case studies and roundtables the centre organises for member companies 
  • Priority participation in seminars, summits and other academic exchange activities organised by the centre
  • Other benefits available to CEIBS sponsor partners

Member Company: SUNING.COM GROUP CO., LTD.

On July 15, 2018, SUNING.COM GROUP CO., LTD. entered into an agreement with China Europe international business school (CEIBS) to sponsor CEIBS Centre on Digital Economy and Smart Enterprises to conduct research in the field of smart enterprises, digital applications and intelligent services. Based on rigorous academic standards and teaching methodology, CEIBS Centre on Digital Economy and Smart Enterprises is committed to advancing CEIBS' theoretical and practical research in digital economy, to creating and leading management knowledge and best practices in the field of smart enterprises.

SUNING.COM GROUP CO., LTD. is China's leading O2O smart retailer. In 2018, Suning Group once again made Fortune Magazine’s Global Fortune 500 list. With a mission of "leading industry ecosystem, creating quality life", Suning Group provides all categories of products, serves both on-line and off-line customers and expands omni-channels. So far, Suning Group has formed a smart retail ecosystem with retail as its core and has attained synergetic development of logistics, finance, science and technology. By connecting both on-line and off-line scenarios, Suning Group aims to provide customers with an anywhere and anytime service experience.

China Europe International Business School
Centre for Digital Economy and Smart Enterprises

699 Hong Feng Road, Shanghai 201206 (Map)
Tel: +86 21 2890 5324
Email: zlilian@ceibs.edu