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FMBA高级数字营销主管-上海-00412

Location: 
Department: 
Finance MBA

Job Major Responsibilities:

  • Assisting in developing FMBA content strategy and managing school level communications campaigns;
  • Covering FMBA events, conducting interviews with faculty/alumni and writing/editing
  • press releases/stories and other content for print, web, audio/video, social media, etc.
  • Managing and generating content for FMBA official social media accounts, including
  • WeChat Service Account, Zhihu, Tik Tok, Wechat Video Platform, Bilibili, etc.;
  • Writing/editing reader friendly summaries of speeches, faculty cases and/or research
  • papers for various media platforms;
  • Working with the operation team and CEIBS Lujiazui Institute of International Finance to develop alumni-related events, such as F-Dialogue, F-Talk, etc.;
  • Assisting in conducting digital marketing campaigns, marketing research, competitor analysis, etc.;
  • Assisting with the creation of other contents and tasks as needed.

 

Job Basic Requirements:

  • Have a Bachelor’s degree or above in Journalism, Business, Communications, Marketing or related fields;
  • Have at least 8 years of experience in journalism, public relations and / or communications;
  • Have excellent planning, interviewing, editing and writing skills;
  • Be a native Chinese speaker with fluent English skills;
  • Be familiar with various social media platforms(e.g. WeChat, Tik Tok, Bilibili etc.);
  • Have a basic understanding of and interest in business and management knowledge;
  • Be able to meet deadlines without sacrificing content quality;
  • Be a team player with potential to lead a team.

Please send resume to fdavid@ceibs.edu