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Senior Marketing Manager (中欧教育发展基金会)-00401


Founded in 2005 and affiliated to CEIBS, CEIBS Education Foundation is a registered organization with a qualification for pre-tax deductions. It is the only platform which allows CEIBS students, alumni and people who make gifts or other forms of donations / contributions to the school.

We are seeking to recruit an experienced marketing professional to contribute to the Foundation’s marketing function, which is crucial for further development and making an impact to the CEIBS community. 

We are looking for applicants who have a proven track record of winning, developing and implementing creative marketing initiatives, with knowledge of working within higher education sector preferred, but not limited to education sector.

      The goals of this position are to increase the awareness / interests and generate giving back intention through various marketing instruments or platform, so as to continuously enhance the reputation of CEIBS Education Foundation.


Major Responsibilities:

  • Be responsible for planning and executing a strategic marketing plan for the entire project portfolio of CEIBS Education Foundation, primarily focusing on designing, managing and communicating fundraising projects to the CEIBS community including alumni, staff, faculty and beyond;
  • Ensure that all interactive and print / virtual / electronic creative executions are consistent with the school brand and image. This will require periodic consultation with the Marketing and Communications team of the school;
  • Ensure that the interaction with the business development function (fundraisers) is always supportive, constructive and value added.


Basic Requirements:

  • Business degree or MBA equivalent professional qualification, strong willingness and ability to deal with C-suite people;
  • Minimum 8 years business experience, operational and with solid / open / team mentality;
  • Experience / skillset in social media marketing is essential;
  • Excellent communication, interpersonal skills and a strong sense of customer orientation;
  • Strategic mindset, Analytical, results driven and strong ability to learn;
  • Excellent business written and fluent spoken English (native speaker equivalent would be advantageous);
  • Highly proficient in software and internet / social media savvy is a plus. 

Please send your cover letter and resume to fdavid@ceibs.edu.