• About CEIBS

    China Depth, Global Breadth

    CEIBS Beijing
    664
  • About CEIBS

    Unmatched China knowledge, proven global expertise

    CEIBS Shanghai
    664

Marketing Manager 培训部市场经理-上海浦东-00366

Location: 
Department: 
Executive Education

Executive Education at CEIBS is looking for an experienced marketing professional to contribute to its marketing function for Exec. Ed. on Shanghai Campus. CEIBS establishes one of the broadest portfolios of open enrollment programs in the executive education industry, a healthy growing Company Specific Programs (CSP) business. The role will drive key marketing initiatives in the department, self-motivated, and excellent delivery. S/he is also encouraged to bring ideas and creative energy to the role.

 

Job Major Responsibilities:

Develop and implement various market events to promote Exec. Ed. flagship programs and to enhance loyalty of Exec. Ed. Alumni;

  • Initiate event theme and coordinate with faculty and potential guest speakers to make sure the events smoothly held and meet with objectives;
  • Be creative in developing event promotional materials and prepare them punctually and correctly;
  • Responsible for the effectiveness of the events ROI;
  • Write news releases and stories covering EE marketing events and students activities for website, social media and external media on time and in good quality;
  • Closely work with KA team to drive key marketing initiatives and execute the marketing plan for the EE programs;
  • Monitor closely the effectiveness of the marketing plan and initiate creative ideas for improvements.

 

Job Basic Requirements:

  • Business degree or MBA equivalent professional qualification (prefer to have some specialist education or training in direct marketing);
  • Excellence in business writing and communication;
  • At least 5+ Years of relevant Experience in marketing;
  • Preferable to have worked in Fortune 500 or large companies;
  • Fluent in spoken and written English and Chinese;
  • Strong application skill of MS office software, candidate familiar with designing software will be of a prior consideration;
  • Proactive, self-motivated & fast-learner, creative, detailed-oriented and be able to work under pressure.

Please send your resume and cover letter to fdavid@ceibs.edu