• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Faculty Profiles

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Xie, Jinhong

Visiting Thought Leader, CEIBS;
Professor of Marketing, Warrington College of Business, University of Florida 

Dr. Jinhong Xie is JC Penney Eminent Scholar Chair and Professor of Marketing at the Warrington College of Business, University of Florida. She holds a B.Eng. from Tsinghua University, an M.S. from the Second Academy of the Ministry of Aerospace Industry (China), and M.S. and Ph.D. degrees from Carnegie Mellon University. 

Dr. Xie is a recipient of the INFORMS John D.C. Little Best Paper Award, the Marketing Science Institute’s Research Competition Award, and the Product Development and Management Association’s Research Competition Award. She is a finalist for the INFORMS Long Term Impact Award for Marketing Science, the INFORMS Frank M. Bass Best Dissertation Paper Award, and MSI H. Paul Root Award. Her current research focuses on online business model innovation, marketing strategy in a connected world, and international marketing. Her research has been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Journal of Product Innovation Management, Journal of Service Research, and California Management Review, among other journals. She has served as Associate Editor of Management Science and Area Editor of Marketing Science.  

Dr. Xie has also taught MBA, EDP, EMBA and doctoral courses at Tsinghua University, Cheung Kong Graduate School of Business, China Europe International Business School, the International University of Japan, Bocconi University of Italy, Carnegie Mellon University, and the University of Rochester. In recognition of her teaching at the University of Florida, she has received the International Educator of the Year Award and the UF Best Teaching Award. She has served as a special-term professor and the co-chair of the Marketing Department at Tsinghua University.