• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Video & Podcast

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Prestige Brands Forum

October 17, 2016

“The change in luxury, not just here in China but globally, has definitely affected our strategy,” says Daegal Ritz, Senior Vice President for Marketing at BSH Home Appliances (China) Co., Ltd. He was speaking on the side lines of the 8th CEIBS Prestige Brands Forum. “[In terms of] digital, we see that China is pretty much in the lead. So for us, China is a hub to learn how to play on this field.” That seems sound strategy, as Chinese are the number one consumers of luxury, accounting for about 29% of global sales.

The luxury experience is something that Ritz can relate to. It’s a large part of his company’s marketing strategy for its Gaggenau line which is described as not mere kitchen appliances but a culinary experience – one to be shared with friends. “What we are looking at is how to combine this luxury experience, in a connected world, in order to get interaction,” he says. In China, where he has lived for the past eight years, social media is an important part of their strategy. “We are creating accounts, for example on WeChat, in order to distribute this culinary experience that you are having while you are cooking with Gaggenau, with your friends. It’s also a way to see who else is having the Gaggenau experience – designers, artists, etc.,” Ritz adds.

October 17, 2016

Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors. “The luxury customer wants to have an exceptional experience, with exceptional people, with an exceptional brand. It’s not [about] management through money, it’s management through emotions!” she explained.

Executive Forum

March 02, 2016

Mr. Jensen
CEO and Chief Designer of Jacob Jensen Holding, Jacob Jensen Design and Jacob Jensen Brand based in Denmark

Europe Forum

June 03, 2016

Highlights of CEIBS events in Munich, Zurich, London & Paris where European and Chinese business executives, diplomats and scholars learned about their respective markets and the opportunities available when both sides work together.

Sino-Swiss Innovation Forum

April 13, 2016

On April 9, President of the Swiss Federation Mr. Johann N. Schneider-Ammann ended his three-day official visit to China with a keynote speech at the Sino-Swiss Innovation forum hosted by China Europe International Business School (CEIBS). The forum explored the new opportunities for innovation and cross-border investment available for China and Switzerland in an increasingly globalised and digitised world. Participants included Ms. Marie-Gabrielle Ineichen-Fleisch, State Secretary, State Secretariat for Economic Affairs; Mr. Mauro Dell ’Ambrogio, State Secretary for Education, Research and Innovation; Mr. Tony Qiu, General Manager, JD Worldwide; and Mr. Oliver Dong, Vice President, Chief Human Resources Officer, Jiangsu Jinsheng Group. - See more at: http://www.ceibs.edu/node/6826

CEIBS CEO Summit

March 03, 2016

Fei Jianming takes us into the worlds of fashion and new energy and looks ahead at what his companies will do next. Interview done during CEIBS CEO Summit 2015 at the school’s Europe Campus, The Lorange Institute of Business. 

March 03, 2016

Xin Hongbo, VP at a pharmaceutical company, tells how her company has leveraged its strength in R&D and strategic M&As to go beyond China’s borders.  Interview done during CEIBS CEO Summit 2015 at the school’s Europe Campus, The Lorange Institute of Business. 

Master Class

February 23, 2016

Highlights from the event held at CEIBS Shanghai Campus on January 26, 2016.