• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Video & Podcast

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Chiang, Jeongwen

April 20, 2017
CEIBS Professor of Marketing Jeongwen Chiang takes us on a deep dive into China’s sharing economy. Among the topics he explores: why China’s sharing economy is among the most advanced and innovative in the world, which sharing platforms are most popular right now with Chinese millennials, and what criteria venture capital investors use to evaluate sharing economy start-ups. This lecture was...
November 15, 2016
CEIBS Professor of Marketing Jeongwen Chiang explores China’s biggest e-commerce shopping holiday -  Single’s Day. Date recorded: Nov 8, 2016
November 11, 2016
This year Chinese e-commerce giant Alibaba rang up US$5 billion in sales in the first hour of its Single’s Day e-commerce event. This annual e-commerce holiday, celebrated by Chinese consumers and retailers on November 11, rivals Cyber Monday in the US in total sales volume. CEIBS Professor of Marketing Jeongwen Chiang explains the fierce rivalry between China’s e-commerce giants Alibaba and JD....
November 11, 2016
This year Chinese e-commerce giant Alibaba rang up US$5 billion in sales in the first hour of its Single’s Day e-commerce event. This annual e-commerce holiday, celebrated by Chinese consumers and retailers on November 11, rivals Cyber Monday in the US in total sales volume. CEIBS Professor of Marketing Jeongwen Chiang explains why it is also profitable for international brands.
November 11, 2016
CEIBS Professor of Marketing Jeongwen Chiang explains who profits most on November 11th when Chinese consumers spend billions shopping for bargains online. Known as Single’s Day, this e-commerce holiday in China rivals Cyber Monday in the US in total sales volume.
December 17, 2014
The two eCommerce giants battle to seize the global market. Prof. Chiang analyses their duel.
December 08, 2014
The deal has tongues wagging in the entertainment industry, so we asked our expert, Prof. JW Chiang.