• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Video & Podcast

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Tsai, Soo-Hung Terence

April 26, 2019
Chinese social media platform Weibo’s rise and fall, twice within a decade, offers lessons on how to operate in a turbulent market. CEIBS Associate Professor of Management Terence Tsai, who wrote a case about the company, offers advice to Weibo on the way forward. He also has lessons for other social media platforms — Chinese and Western — and other firms faced with the challenge of surviving...