• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Juan Antonio Fernandez: Blending East and West, Looking Back to See Ahead

When CEIBS MBA Programme Director Juan A. Fernandez’s interest in human nature brought him to China in 2000, it marked the beginning of a new-found love for Chinese traditional culture and led to a chance encounter over lunch that would change his life forever.