• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Muji’s internationalization lessons from Japan

Muji’s former Chairman Mr. Tadaminstu Matsui speaks with CEIBS E-Platform’s Sammi Shen about the no frills brand’s internationalization process and how it managed to keep its doors open even after a 3.6 billion yen loss in 2001. Mr. Tadaminstu Matsui also shared his thoughts on what is essential to being a successful entrepreneur and how Japanese entrepreneurs differ from their foreign peers.