• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

The making of BMW’s Startup GARAGE

CEIBS Associate Professor of International Business and Strategy Shameen Prashantham met up with Head of BMW Startup Garage Gregor Gimmy in Munich. Watch as Gimmy explains how he pulled off a “startup” inside such a huge and very traditional corporation.