China is experiencing a dramatic transformation that is unprecedented in history. The ongoing structural reform and the changing growth model of the nation present both great challenges and great opportunities. Management education and research is playing a critical role in this process, as China's revitalization and economic growth are largely conditional on the development of human resources. As a business school, CEIBS has the responsibility to help businesses in China to promote the harmonization of China's economic and social development.

As a pioneer and leader of modern Chinese management education, China Europe International Business School (CEIBS) has established itself as a centre of excellence and preferred source of management education in Asia by providing world-class programmes and high-impact research. Behind this remarkable success are an outstanding group of permanent faculty and a dedicated team of management and staff. In just over a decade, CEIBS has grown from a new creation to a world-class business school, with outstanding international and local recognition for its programmes.

In its second decade, CEIBS is expanding its global reach and making a relevant contribution to the field of managerial
knowledge. The school is improving research in quantity and quality to champion best business practices in China. CEIBS is measuring its programmes against international standards in order to remain in the forefront of modern management education. It maintains its international dimensions and competitive edges through expanding international exchange and cooperation. CEIBS faculty, in every field, are conscious of the ethical dimension of business problems and the importance of values and social responsibility in educating leaders who can make a difference in their organisations and in society. The school tracks the evolution of customer needs in order to continue to provide excellent facilities and services. CEIBS is reinforcing its relations with alumni, one of the key pillars of the school. In addition, the school continues to attract and maintain faculty and staff of the caliber who have made possible the success of the first decade.

"Conscientiousness, innovation and excellence" has been and will remain the fundamental principles of the CEIBS culture. These qualities provide the foundation that helps the school to excel and to maintain its leading position in management education. Meanwhile, the continuing growth of the Chinese economy provides CEIBS with an ideal opportunity to realize our ambitions and aspirations. We firmly believe that, through concerted effort by our stakeholders, CEIBS will soon be recognized as one of the world's most respected business schools.

Professor Zhu Xiaoming Executive President China Europe International Business School

Professor Pedro Nueno President China Europe International Business School