Dear friends,
We cordially invite you to attend CEIBS Executive Forum on May 22nd, 2008, presented by Mr. Geert De Backer, Global Industry Marketing Director of Dow Corning. He is going to share his vast experience and expertise on the topic of "Innovation beyond products in B2B Markets".
Mr. Geert De Backer holds a Masters degree in Applied Business Economics and a Masters Degree in Marketing Management from the Vlerick Leuven-Ghent Management School (Belgium).He started his career in FMCG at Beiersdorf in the cosmetics division where he was Product Manager for several of the Nivea brands. In '89 he joined Reckitt Benckiser to become Group Product Manager of their hygiene and personal care products. In '92 he moved to the B2B world and started at Dow Corning as Marketing Manager for their European Personal Care division. After that he became Country Commercial Manager for Benelux, Scandinavia and South Africa. More recently Mr. Geert De Backer has been involved in corporate strategic initiatives that lead towards the launch of the Xiameter brand and the repositioning of Dow Corning as a customer driven total solutions provider. Mr. Geert De Backer is now Global Industry Marketing Director in charge of Dow Corning's global Lubricants (Molykote ®). Mr. Geert De Backer is as well leading the company's Corporate Marketing Excellence initiative.
Dow Corning established in 1943 and located in Michigan, USA, provides performance-enhancing solutions to serve the diverse needs of more than 20,000 customers worldwide. As a global leader in silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services as well as 23 producing bases.
We look forward to seeing you at this much anticipated event.
