Dear friends,
We cordially invite you to attend CEIBS Executive Forum on May 12th, 2008, presented by Mr. Rajendra S. Sisodia, professor of marketing at Bentley College. He is going to share his vast experience and expertise on the topic of “Firms of Endearment”.
In his current role, Mr. Rajendra works as the professor of marketing at Bentley College, and was previously Trustee Professor of Marketing and the Founding Director of the Center for Marketing Technology. His research, teaching and consulting expertise spans the areas of marketing frameworks, marketing ethics, relationship marketing, measuring and improving marketing productivity, strategic uses of information technology, the marketing of services and marketing strategy. In addition, Mr. Rajendra is a productive author. He has published nearly 100 articles, including in Harvard Business Review. Furthermore, in year 2002, he collaborated with Sheth, Jagdish N on the book named The Rule of Three: surviving and thriving in competitive markets. Besides, in 2007, he also wrote a book entitled Firms of Endearment: how world-class companies profit from passion and purpose. With all the above contributions, in year 2003, Mr. Rajendra cited as one of the “50 leading marketing thinker” by the UK-based Chartered Institute of Marketing (the largest marketing association in the world). In 2007, he was honored with the Award for Excellence in Scholarship by Bentley College.
Bentley College founded by Harry C. Bentley in 1917 is a school of accounting and finance. It’s undergraduate business programs rank #48 among the top 50 in U.S.A, while the courses concerning master degrees rank #6 among the top 10 in northern part of U.S.A. Particularly, the accounting major in Bentley is even at the same level as that in MIT. Bentley College sets on 163 acres in Waltham, Massachusetts, just beside Boston. There’re nearly 4000 undergraduates, (8% international students) and 1200 postgraduates (12% international students).
We look forward to seeing you at this much anticipated event.
