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Dear friends,
We cordially invite you to attend CEIBS Executive Forum on 24th October, presented by Ms. Ruth Ang, Managing Director of TBWA\CHINA?Shanghai: "An Introduction to Disruption".
TBWA\ is the most-awarded marketing communication agency network in the world (The Gunn Report 2005) known for creating disruptive ideas for global clients, including ABSOLUT, Apple, Nissan, Adidas, Masterfoods, McDonald's, Michelin, and Sony Playstation. TBWA\ is a unit of Omnicom Group, the world's #1 media services conglomerate. At TBWA\, disruption is both a philosophy and a methodology. Disruption is a means of creating something dynamic to replace something that has become static. Disruption seeks to retire old, low-yielding ideas and launch new, highly profitable ones. A disruptive idea is quite simply the best and fastest way to overturn conventions and achieve a vision.
Ruth Ang has been the Managing Director of TBWA\ China, Shanghai since 2003. She is in charge of the overall operation of the company, as well as building the TBWA\ brand in China. Ruth's passion is in building brands ? to make a difference in the tangible deliverables by crafting powerful consumer/brand relationship, and to be a catalyst in the process. Ruth acquired her in-depth brand experience from working on a diverse portfolio of blue chip accounts in markets around the world: Shanghai, Singapore, London and New York City. This cross-border exposure has honed a creative and global approach in tackling brand issues in fluid environments.
In her current role, Ruth has successfully grown TBWA\Shanghai ? both in business and reputation. Under her leadership, TBWA\ Shanghai has consistently been China's most awarded agency and was China's most internationally awarded agency in 2004.
CEIBS Executive Forum welcomes you to join us sharing Ms. Ruth Ang's ideas and practices on disruption, and how it is applied to advertising of international brands.
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