Dear friends,
We cordially invite you to attend the CEIBS Executive Forum on September 6, 2007, presented by Mr. Patrick Albaladejo, Executive Vice President of Hermes International: "The Hermes Way".
Born in the year 1837, Hermes is not only the most glamorous elite brand from France, but also a perfect combination of tradition, creativity and superior quality. With a history of 170 years, Hermes provides leather goods, fashion clothing for men and women, silk scarves, ties, watches, fragrances, etc. Among the 14 categories of items, silk scarves have been one of the most favored.
In the year 2007, on the occasion of the 70th anniversary of Hermes scarves, audiences in Mainland China will have the precious chance of appreciating the glamorous world of the famous scarves at the splendid Hermes "The Tale of Silk"Silk Scarf Exhibition to be held at Shanghai Art Museum from September 8 to October 7.
Mr.Patrick Albaladejo will share his thoughts with you in the following areas:
1. Hermes's marketing strategies in China
2. Management of family business
3. Exchanges and cooperation between Hermes and different cultures
