Dear friends,

On May 25 Mr. Joseph Wang, Vice Chairman, China, Ogilvy & Mather, will be delivering a speech entitled "Chinese Brands Going Global".

In recently years, Chinese brand is raising an international tide; more and more Chinese enterprises participate more directly and intuitively with global competition. At the same time, they're no longer satisfied with "Made in China", only acted as global manufactory; and begin to keep an eye on whether Chinese brand will be accepted and recognized by foreign customer. However, up to now, we haven't seen any real successful case such as Sony Japan and Samsung Korea. Reversely, failing cases have appeared frequently.

Therefore, in the international tide, we need to think calmly and objectively how Chinese brand can go global and what preparation the Chinese enterprises should make.

In China, Ogilvy & Mather is a joint venture with China's largest and most renowned domestic advertising firm, Shanghai Advertising Company. Internationally, Ogilvy & Mather is a member of the WPP Group, one of the world's leading communications services groups.

In 1995, Mr. Joseph Wang joined Ogilvy & Mather. He is now based in Shanghai, with responsibility for overseeing that market as well as Fuzhou, Guangzhou, and Hong Kong.

CEIBS Executive Forum welcomes you to join us sharing Mr. Joseph Wang's insights and practices on Chinese brands going global.

CEIBS Executive Forum Committee

Time: 18:30-20:30

Joseph Wang
Vice Chairman, China
Chairman & CEO, Shanghai & Southern China
Ogilvy & Mather Greater China

Joseph is from Hong Kong and was educated in Taiwan and the United States. His family hails from Hangzhou, but resided in Shanghai until 1948. As a result, he speaks Cantonese, Putonghua, and has a good grasp of the Shanghainese dialect. His advertising career began with McCann Erickson in Hong Kong, working on Coca-Cola. He moved on to manage the Marlboro business at Leo Burnett, where he led the agency effort taking the brand from a distant fourth to being market leader in the space of 2 years.

In 1978, Joseph became a partner in a local advertising company and ventured into mainland China for the first time when he helped negotiate and set up a Guangzhou showroom for a casual wear client. His agency was later sold to Saatchi & Saatchi.  In 1982, he served as Chairman of the Hong Kong 4A's. In 1992, Joseph re-entered the China market, setting up the joint venture company for Bates Worldwide, with offices in Guangdong, Shanghai and Beijing, primarily servicing the BAT China business. 

In 1995 Joseph joined Ogilvy & Mather. He is now based in Shanghai, with responsibility for overseeing that market as well as Fuzhou, Guangzhou, and Hong Kong

free

CEIBS Shanghai Campus

Please R.S.V.P. before  May 24^th  to Ms. Donna Zhang at execforum@ceibs.edu 
or telephone +86-21- 2890 5486