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CEIBS Salon: Social Entrepreneurs as Competitors and Partners in Global Markets  
     
  2007.05.22 / Beijing / CEFORUM  
     
  English  
     
 
 
     
 
Description Organizers Programme Speakers Participants
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  Description  
     
 

What can companies learn from social entrepreneurs? Most managers and business owners judge the success of a business in financial terms: owners think in terms of profit growth (or loss reduction), investors, in terms of capital costs. In sharp contrast, social entrepreneurs propose new criteria for assessing a business’ success, such as number of people served, or number of jobs created. But do social entrepreneurial initiatives work in the real world? Can they compete with purely profit-driven businesses? Can they even collaborate with them?

These are some of the questions that IESE Professor Johanna Mair will address at this session under the title of “Social Entrepreneurs as Competitors and Partners in Global Markets”.

 
 
 
     
  Organizers  
     
 
CEIBS Beijing Office
 
 
 
     
  Programme  
     
 

18:00-18:30 

Sign In

18:30-20:30 

Speech(Chinese Interpretation)&

Interactive communication

 
 
 
     
  Speaker(s)  
     
 

Prof. Johanna Mair

Professor of General Management at IESE, the Business School of the University of Navarra in Barcelona (Spain)

Johanna Mair is Professor of General Management at IESE, the Business School of the University of Navarra in Barcelona (Spain), where she teaches corporate strategy and entrepreneurial strategies for social impact in the MBA program, executive programs and the PhD program. She is the academic director of the Program for Management Development and teaches in the International Faculty Development Program.

Her current research lies at the intersection of traditional strategy and entrepreneurship. Current topics include entrepreneurial activity that aims at social impact. More specifically she is interested in how institutions stifle and enable social progress and the role of entrepreneurial actors in this process.

Professor Mair research has been published in leading academic journals, the Financial Times, the Economist, and the Herald Tribune. She sits on the advisory board of a number of companies and foundations and consults with large multinational companies and international organizations such as the World Bank.

Before earning her Ph.D in management from INSEAD (Fontainebleau, France), Johanna was directly involved in many aspects of the executive decision making process working in international banking in New York and Frankfurt and has worked for the European Commission in Brussels.

 
 
 
     
  Venue Description  
     
 

Room 306

CEIBS Beijing Office

3/F Raycom Infotech Park Tower A 

 
 
 
     
  Contact Person  
     
 

Ms. Sally Wu

 CEIBS Beijing Office 

E-mail: wsally@ceibs.edu

Tel.: (010)82861688-207,Fax.: (010) 82861678

 
 
 
     
   
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