Dear friends,

On December 7th, CEIBS Executive Forum will have Ms.Lili Wang, Chief Marketing Officer of GE Consumer & Industrial Asia Pacific as our speaker. Ms.Lili Wang's speech will focus on the marketing and branding strategy of GE, how to maximize brand impact with integration of event, sponsorship, participative media and demonstrate how to leverage Olympics sponsorship for tangible and intangible benefits for the GE brand.

Ms. Lili Wang has over 12 year's multinational working experience in US, UK, China and Thailand. She came to the current role from Chicago, where she worked for her last assignment with Deloitte Consulting on strategic management consulting. Ms. Wang's previous positions also include Marketing Leader of RFC, a Chicago based financial firm, Consultant with an international business consulting firm in London, Marketing leader of Advertising agency in China and Business Reporter with CCTV. She provided consulting services to P&G, AOL, Sony, Motorola, Caterpillar and other companies on marketing strategies, CRM, global sourcing partnership.

CEIBS Executive Forum Committee

Time: 18:30-20:30

Lili Wang
Chief Marketing Officer, GE Consumer & Industrial Asia Pacific

Lili Wang, GE Consumer & Industrial Asia General Marketing Manager. Lili has over 12 years multinational working experience in US, UK, China and Thailand. She came to the current role from Chicago, where she worked for her last assignment with Deloitte Consulting on strategic management consulting. Lili's previous positions also include Marketing Leader of RFC, a Chicago based financial firm, Consultant with an international business consulting firm in London, Marketing Leader of Advertising agency in China, and Business Reporter with CCTV, the largest Chinese national TV station. She provided consulting services to P&G, AOL, Sony, Motorola, Caterpillar and other companies on marketing strategies, CRM, global sourcing/partnership. While working for CCTV, her reports were collected/published into book series and received twice the National Business Report Prize - the highest in the field. She received her Master degree from Northwestern University in US with a focus on marketing. She plays tennis, likes traveling around the world and Chinese painting.

CEIBS Shanghai Campus

Please R.S.V.P. before December 6th  to Ms. Donna Zhang at execforum@ceibs.edu
or telephone +86-21- 2890 5486