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Developing Strategy in the Chinese Beer Market - the Perspective of a Global Brewer  
     
  2006.10.23 / Shanghai / CEFORUM  
     
  English  
     
 
 
     
 
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  Description  
     
 

Dear Friends,
 
We cordially invite you to attend CEIBS Executive Forum on October 23rd, presented by Jesper B. Madsen, Senior Vice President, Carlsberg Breweries A/S:"Developing Strategy in the Chinese Beer Market - the Perspective of a Global Brewer".

Carlsberg is one of the largest brewery companies in the world, present in about 150 countries. The headquarters are in Valby, Denmark. After merging with the Norwegian brewery group Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. In Asia, Carlsberg has been operating for over a hundred years in China, the world's largest beer market.

Mr. Madsen started to work within the Carlsberg Group in 1984 as Personal Assistant to the CEO of Carlsberg Int'l. He subsequently held positions as Vice President responsible for overseas investments/markets, General Manager and Managing Director of Carlsberg Brewery Hong Kong Ltd and Chief Operating Officer of Carlsberg Asia Pte Ltd. He Was in August 2003 appointed Senior Vice President of Carlsberg Breweries A/S with responsibility for Asia, among other markets.

 
 
 
     
  Organizers  
     
 
CEIBS Executive Forum Committee
 
 
 
     
  Programme  
     
 
Time: 18:30-20:30
 
 
 
     
  Speaker(s)  
     
 

Jesper B. Madsen
Senior Vice President, Carlsberg Breweries A/S

Born 1954, Danish citizen.

Education
Master of Laws

Career
1980-84: Lawyer, Gorrissen og Federspiel
1984:  Working within the Carlsberg Group, beginning as Personal Assistant to the CEO of Carlsberg Int'l. Subsequently held positions as Vice President responsible for overseas investments/markets, General Manager and Managing Director of Carlsberg Brewery Hong Kong Ltd and Chief Operating Officer of Carlsberg Asia Pte Ltd Was in August 2003 appointed Senior Vice President of Carlsberg Breweries A/S with responsibility for Asia, among other markets.

Positions of trust:
Chairman of Carlsberg Brewery (Guangdong) Ltd, China
Chairman of Dali Dapi Beverage Limited Company, China
Chairman of Dali Hen Xin Yuan Draught Limited Company, China
Chairman of Yunnan Dali Beer Joint Stock Co., China
Chairman of Dali Beer (Group) Limited Co., China
Chairman of Carlsberg Brewery Hong Kong Ltd, Hong Kong
Chairman of Hue Brewery Ltd, Vietnam

Vice Chairman of South East Asia Brewery Ltd, Vietnam
Vice Chairman of International Beverage Distributors Ltd, Vietnam
Vice Chairman of Kunming Huashi Brewery Company Ltd, China
Vice Chairman of Gansu Tianshui Benma Brewery Company Limited, China
Vice Chairman of Jiuquan West Brewery Company Limited, China
Vice Chairman of Tibet Lhasa Brewery Company Ltd, China
Vice Chairman of Tsingtao Beer Shanghai Songjiang Co. Ltd, China
Vice Chairman of Xinjiang Lanjian Jianiang Investment Co. Ltd, China
Vice Chairman of Qinghai Huanghe Jianiang Brewery Company Limited, China

Member of the Board of Directors of:
Carlsberg Hong Kong Ltd, Hong Kong
Carlsberg Brewery Malaysia Berhad, Malaysia
Lao Brewery Co. Ltd, Laos
Carlsberg Malawi Brewery Ltd, Malawi
The Bottling and Brewing Group Limited, Malawi
Malawi Distilleries Ltd., Malawi
Southern Bottlers Ltd, Malawi
Xin Jiang Wusu Beer Co. Ltd, China
Lanzhou Huanghe Jianiang Brewery Company Limited, China
Caretech Limited, Cambodia

 
 
 
     
  Venue Description  
     
 

CEIBS Shanghai Campus
699 Hongfeng Road, Pudong

 
 
 
     
  Contact Person  
     
 

Please R.S.V.P. before October 22 to Ms. Vicky Nee at execforum@ceibs.edu

or telephone +86-21- 2890 5153

 
 
 
     
   
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