MARK FISCHER
Vice President
NBA China
Mark Fischer was named Vice President of NBA China in October 2005.
Mr. Fischer has led the development of the NBA brand and the sport of basketball in China since October 2002. He is responsible for all of the National Basketball Association's business segments in the world's biggest basketball market; including television and interactive media, marketing partnerships, events and grassroots programs, and licensed merchandise. Based in Beijing, Mr. Fischer heads an expanding team of staff based in the league's offices there and in Shanghai, driving the rapid expansion of the NBA's partnership base and integrated marketing initiatives in China.
Mr. Fischer joined the NBA in March 1997 and formally established NBA Taiwan Limited in August 1997. Then based in Taipei, he began exploring the league's marketing and licensing opportunities in mainland China in 1998. In November 1999, Mr. Fischer was promoted to Senior Director of Marketing Partnerships and Events for NBA Asia, Ltd., a regional position based in Hong Kong.
Before joining the NBA, Mr. Fischer was Vice President of Richina Media Holdings Ltd. in Beijing, where he established and managed several China-based publishing and media ventures, including the Chinese editions of Popular Science magazine and a guide to the 1996-97 NBA season; and an advertising and sports marketing agency.
From 1988 to 1993, he worked for Capetronic Corporation, a multinational electronics manufacturer, initially as Business Manager of its Kaohsiung, Taiwan factory and subsequently in Taipei, as Director of Far East Sales and Marketing. Mr. Fischer also played semi-pro basketball while working in Taipei as a trade journalist and import/export trader from 1985-88.
Mr. Fischer is a 1995 graduate of Harvard University's Kennedy School of Government, where he earned a mid-career master's degree in Public Administration (MPA).
