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Being Globally Responsible Conference, 2006  
     
  2006.06.09 - 2006.06.11  
     
 
 
     
 
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  Description  
     
 

In June they will come. They will come from the north, the south, the east and the west, from near and afar. Top students and faculty of the best business schools in China, Japan, Singapore, Thailand, Korea, India and Australia will descend on Shanghai from the 9th to the 11th of June for a conference on corporate social responsibility. They will be joined by prominent captains of industry, world class faculty and NGO officials. 

The Being Globally Responsible Conference is solely sponsored by Degussa China and initiated by the EU Asia Link Programme. It is the first such conference to take place at CEIBS and expects to make its mark among the most important and most widely received CSR based conferences to date in the world's fastest growing economy. This three days event will consist of keynote speeches and lectures given by leading experts from leading organisations. There will be workshops on a whole host of themes, field trips to specified locations of interest, special events and many opportunities to meet new people and make new friends.

The conference aims to give MBA students, the next business leaders, from Asia Pacific's top business schools, a real understanding into the importance of being globally responsible corporate citizens. It is important that CSR is not just seen as a buzz word or a new expenditure to be added on to the marketing or public relations budget. It must be seen as vital for companies to integrate it into their corporate strategy with interest from top managements to all of its employees and this conference will show why.

PDF: Download BGRC Brochure

 
 
 
     
  Organizers  
     
 

Organized by BGRC Organizing Committee, CEIBS     

Sponsored by Degussa, China                         

 
 
 
     
  Programme  
     
 

   Friday, afternoon, 9th June       <the First Day>                                                                                 

1:30 PM - 3:00 PM  Registration
3:00 PM - 4:00 PM Opening Ceremony - (Welcome Address)
4:00 PM - 5:00 PM  Key Note Speech: Mr. Rick Bunch
< Business Skills for a Sustainable World >

5:00 PM - 5:40 PM  Photo/ Tea Break
5:40 PM - 6:40 PM  Key Note Speaker 2: Mr. Fred Dubee
< The Development of Corporate Responsibility >

6:40 PM                   Go out for Dinner in Shanghai

 Dress Code: Business Attire

   Saturday, 10th June       <the Second Day>                                                                                        

9AM- 11:30AM:   Group Workshops (50 people Max per workshop)

- Sustainable Development (Dr. Gerald Fryxell (CEIBS)/ Mr. Rick Bunch (BGI))  
- Corporate Governance (Dr. Junie Tong (Catalyst Foundation))
- Bribery/ Anti-Corruption (Mr. Ran Liao (Transparency International))
- CSR Strategy (Mr. William Valentino (Bayer China))
- Community Outreach (Mr. Richard Brubaker (Hands on Shanghai))
- Private/Public Sector Partnership (Ms. Sirkka Korpela (Columbia Univ./ World Monitors Inc.) 

1:30PM- 4:00PM: Group Workshops (50 people Max per workshop)

- UN Global Compact (Mr. Fred Dubee (UNGC))
- CSR Evaluation (Ms. Martha Grossman (Reputex China)/ Ms. Antonia Irwin(AC Nielsen))
- Social Entrepreneurship (Mr. Taras Wankewycz (Horizon Fuel Cell Technologies))
- Media/Internet and CSR (Mr. Danny Levinson (ChinaCSR.com))
- Money Laundering (Mr. Ran Liao (Transparency International))
- Micro-Financing (Dr. Junie Tong (Catalyst Foundation))
- Environment and Business (Mr. Sizhong Wu, Mr. Markus Mayer ( Degussa ESHQ))

4:00PM-4:30PM  Tea Break

4:30PM - 5:30PM  Shanghai Consensus 2006

18:00PM - 19:30PM
- Dinner Buffet/ Cocktail Reception at CEIBS 

20:00PM - 22:00PM
- Films on Ethical Issues (Enron, Wal-Mart, etc.)

Dress Code: Business Casual

   Sunday, 11th June       <the Third Day>                                                                                              

9:00AM - 10:00AM  Close Up Session
10:30AM - ...            Field Trip

- Sponsoring Company (Degussa) visit  
- Malu Town of China (Grape Town) 

Dress Code: Business Casual

 
 
 
     
  Speaker(s)  
     
 

Richard Bunch- Sustainable Education Consultant

Rick Bunch is a sustainable business education consultant working with business schools and non-profit organizations to help them integrate sustainability and corporate social responsibility into management education programs. 

From 2003 to 2005, Bunch was executive director of Bainbridge Graduate Institute (BGI), which offers a groundbreaking MBA in Sustainable Business.  BGI's innovative curriculum preserves the rigor of a traditional MBA program, while infusing corporate ethics, environmental sustainability and social responsibility throughout every course. 

From 1996 to 2003, Bunch was director of business education at World Resources Institute in Washington, DC.  Previously, he was executive director of the Washington Public Interest Research Group (WashPIRG), a grassroots environmental and consumer protection organization based in Seattle.

Bunch holds an MBA and environmental management certificate from the University of Washington and a BA in political science from Yale University.

Frederick C. Dubee- Senior Adviser, United Nations Global Compact Program

Born in the north of Quebec, Canada, Fred Dubee grew up in bilingual Montreal. Educated in Canada, Switzerland, Ireland, the United Kingdom and Austria, he joined the automotive industry in 1968 and built a sound track record as an effective innovator the areas of marketing, strategic planning, training and development, general management and cross cultural team building.

Three decades unevenly distributed across North and South America, Europe and Asia opened the doors to intensive learning as a team member on some fascinating projects including: heading the development and implementation of a large scale, individual needs based training approach, leading the creation of multi-stakeholder programme to successfully develop, produce and market a Brazilian vehicle for the  North American market, as well as taking a key role in the creation and execution of broad partnership business and social  projects.

In the spring of 2000, Fred undertook an assignment to help in the preparation of the Global Compact launch and in October 2000, he joined the United Nations as Senior Officer, Global Compact, Executive Office of the Secretary-General. In this capacity and subsequently as Senior Advisor,  he has presented and discussed  the Global Compact with senior leaders from government, business, civil society, labour and the academic community at meetings, conferences and symposia . In the past years, China, India, Japan and the Middle East have been his prime geographic areas of focus. Concentrating on the development of harmonious society, sustainability and poverty alleviation, the role of business in overcoming structural violence has become a main area of concern.

Fred is a well respected speaker at high level national and international events and a highly reputed advisor to leaders of government and industry around the world as well as to United Nations programmes and agencies.


Danny Levinson,        Publisher, ChinaCSR.com

Danny Levinson (American) is one of the Managing Partners at BDL Media Ltd. BDL Media is an owner of Chinese online travel, advertising, event management, print publishing, blogging, Internet publishing, and game software businesses. Danny has been working in China since 1997. He has studied Japanese, Latin, German, and Chinese through the years and is an avid programmer and writer, and once worked for two years in the United States as a cartoon caricaturist. As part of BDL Media, Danny launched and designed the first browser-based multiplayer online role-playing game in China in 2000 through BDL Media's Moxze Games subsidiary and then launched the country's first multiplayer wireless game with Sohu.com and Moxze a year later. In 1999 he opened, the first RSS, weblog, and news aggregation online value-added service in China. For BDL Media, he is currently the publisher for ChinaCSR.com, ChinaHospitalityNews.com, and ChinaTechNews.com, the largest daily English-language tech website for China. He also oversees southern China operations for BDL Media's Chinese motorsport print publication, "Formula One Emotions". In his spare time he is also the China representative for Spamhaus, the world's largest anti-spam open-source organization, and works through the Ministry of Information Industry and the Internet Society of China to track down and eliminate spammers and hackers on the mainland.

 

Dr. Fryxell, Gerald E.,       CEIBS, Professor

Dr. Gerald Fryxell is Professor of Management at CEIBS. Previously, he served as the Head of the Department of Management at the Hong Kong Polytechnic University and was a tenured Associate Professor and Director of the Ph.D. program in strategic management at the University of Tennessee. He has had two Fulbright awards (Tanzania, 1989-90 and Romania, 1993-94).

He received his Ph.D. from Indiana University (1986), an MBA from Grand Valley State Colleges (1979), and a B.S. from Wisconsin State University (1970). He is also a registered Medical Technologist (1971). His recent publications have appeared in the Academy of Management Journal, Journal of Management Studies, Journal of Environmental Management, Environment and Planning, World Development, Journal of Management and Journal of Business Ethics.

 

Professor Junie Tong, PhD Candidate, MBA         Founder, Catalyst Foundation

Junie Tong has been an financier for over 20 years and within this period, she was an investment banker for 10 years and was Associate Director of Swiss Banking Corporations.  She is presently Professor of the School of Management of Dalian University of Technology, teaching MBA in banking and finance.  Her doctoral research is finance-in-society, relating to CSR of banks and financial institutions.  Her doctorate is with the University of Buckingham, the UK. 

The sub-topic which she is proposing is 'finance-in-society' of which one of her papers was delivered during the WTO Meeting held in Hong Kong in last December and another paper of her will be presented at the 7th Symposium of Sustainability at Baden-Baden in this August.

 

Martha Grossman,   GM, Reputex China

Following completion of a combined Arts/Law degree, Martha undertook specialist research in Indonesia where she specialized in the impact of Indonesia's decentralisation laws on foreign investment. In 2001 Martha worked with Lembaga Bantuan Hukum a legal aid service in Jogjakarta; at this time she also taught at Universitas Islam Indonesia. Following this, in 2002, she undertook a range of site visits and impact analysis studies for large mining and construction companies in Indonesia to evaluate the impact of decentralisation policies and practices.

In 2003 Martha began work as a senior research analyst for RepuTex, a social responsibility rating agency based in Melbourne, specializing in the area of social impact research. Her work primarily centred on corporate social reporting, stakeholder engagement, consumer rights, philanthropy and sponsorship practices. From mid 2005, Martha led research to develop the RepuTex Research Framework: China which identifies criteria and indicators that a company or organisation in China can address to safeguard reputation and corporate social responsibility (CSR) related risk. Most recently, Martha has taken up a senior position with RepuTex in Shanghai to lead research in the area of CSR in the Chinese setting. She speaks fluent Indonesian and is currently studying Chinese.

 

Ran Liao,       Programme Coordinator, Asia and Pacific (China), Transparency International

Liao Ran joined TI (Transparency International) in 2000 and is Programme Officer for South Asia and China. Mr. Liao has a BA in Law from the College of Foreign Affairs in China and an MA in Politics from the University of Oslo. Before coming to TI he worked in a wide variety of areas, including development agencies, academic think tanks, government institutions and in the private sector. Mr. Liao was also a journalist writing for various leading newspapers and journals in Norway, Hong Kong and Taiwan.

 

Richard Brubaker,        Founder, Hands on Shanghai

As the founder and managing director of Hands On Shanghai, Richard Brubaker, known in the community as Rich, has been in China for the last four years.

To promote volunteerism among Shanghai's young professionals, in 2004 Rich founded Hands on Shanghai as an affiliate of the worldwide Hands On Network. Today this dynamic organization has grown to a group of 400 volunteers contributing to over 15 different projects each month.

Much like many of Hands On Shanghai's volunteers, Rich is also a full time professional in Shanghai assisting foreign develop and implement their China based market entry strategies, including CSR strategies.

Rich has a Masters in International Management from Thunderbird, The Garvin School of International Management and a Bachelor of Science in Business Administration, majoring in Finance and Economics, from the University of Missouri.

In addition to sitting on the Asia Pacific Council of the Thunderbird Alumni Association, Rich is the Vice Chairman of the Corporate Social Responsibility Committee of the American Chamber of Commerce in Shanghai, and is an active member of RotarAct.

 

Sirkka Korpela,              Columbia Univeristy, Professor,    World Monitors, Inc.

Ms. Korpela is an accomplished development professional and senior diplomat with 20 years of experience both with the United Nations and the private sector.

She has worked in many Latin American countries, including Mexico, Dominican Republic, Peru and Bolivia, where she served as UN Ambassador.

Ms. Korpela has also advised large companies in extractive industries, such as Royal Dutch/Shell and Newmont Mining, on political and socio-economic development and corporate social responsibility issues.

As the UN Development Program's Director for Private Public Partnerships, she was in charge of designing and negotiating large and innovative public/private partnership projects in 20 countries.

Ms. Korpela currently teaches international policy, particularly issues related to corporate social responsibility in developing country contexts, at Columbia University's School of International and Public Affairs.  She has been invited to lecture in graduate and executive education courses around the world, most recently in Chile and the Philippines, and is a frequent speaker at international conferences on leadership, strategy and corporate social responsibility.

Ms. Korpela has been decorated by the Peruvian government with the Order in Honor of Distinguished Services.  Native of Finland, she is also fluent in Spanish, English and German.

Mr. Sizhong Wu                               Director, Degussa ESHQ

Starting with a state owned chemical engineering company for 6 years on environmental protection system and facilities design and construction and installation for chemical industry plants. Followed with another 6 years experience in environmental, health, safety and quality (ESHQ) management in multinational companies in Tianjing and Shanghai. Specially interested areas of ESHQ management are ESHQ due diligence and integration in merge and acquisition project, ESHQ compliance in operation and construction project, sourcing ESHQ management, product ESHQ compliance and responsible care.

Graduated with major in environmental engineering from Dalian Technology & Science University. Now is working for Degussa (China) Co., Ltd as ESHQ Director for Degussa China Region based in Shanghai.

Taras Wankewycz,        Founder, VP, Horizon Fuel Cell Technology

Prior to forming Horizon in 2003, Taras was head of new business development (Europe, Middle East, Africa) for Eastman Chemical (NYSE: $6 Billion) and the European counterpart for Eastman Chemical's global venture investment activities. Former responsibilities also included leading Eastman's Eastern European growth strategy, and global project leadership on "growth via sustainability", where new environmentally friendly product and business models were developed as new growth opportunities for the company. Several investments in the fields of solar photovoltaics, fuel cells, and advanced battery technologies were also evaluated on a European and global level. In the last 10 years, Taras held various positions in business development, high-tech market research, and strategy consulting in Paris, London and The Hague (NL). Taras is a member of the European Venture Capital Association and formerly represented Eastman at the Conference Board Europe's council for R&D and Innovation. After spending almost one year in San Francisco raising over $5 million to help accelerate Horizon's growth in China, Taras' current responsibilities are now focused on business development and investor relations. He holds a B.A in Business Administration and was mentor in venture development at INSEAD's center for entrepreneurship.

 

William Valentino,       Bayer China, GM of Communications

Bill Valentino is the head of Corporate Communications Greater China for Bayer, a global enterprise in the fields of healthcare, nutrition and high tech materials. He came to China for Bayer in 1987 and has spent the past eighteen years continuously working for Bayer based in Beijing.

Bill has an MBA from Thunderbird, The Garvin School of International Management and a Masters in Instructional Technology and Media from Columbia University.

In his position at Bayer China, he is responsible for Bayer's corporate branding and image, which includes weaving Corporate Social Responsibility (CSR) into Bayer's business strategy for China. A passionate advocate of sustainable development, the CSR initiatives, which he creates and manages for Bayer, focus on the areas of public health, environment, education, poverty alleviation, and public-private partnerships.  

Also, at Tsinghua University, Bill is Co-director of the  "Tsinghua- Bayer Public Health and HIV/AIDS Media Studies Program", a Research Fellow and Adjunct Lecturer (Media, PR) at the Tsinghua School of Journalism and The Center for International Communications.  Bill is also the Chairman of the EU Chamber's CSR Working Group in Beijing.

 
 
 
     
  Participants  
     
 

MBA Students from 25 Business Schools around the world. They are:

-  China Europe International Business School (China)
-  Shanghai Jiaotong University IMBA (China)
-  Cheung Kong Graduate School of Business (China)
-  Fudan University IMBA (China)
-  Tsinghua University IMBA (China)
-  Zhongshan University IMBA (China)
-  Beijing University IMBA (China)
-  Chinese University of HK MBA (HK, China)
-  Hong Kong University MBA (HK, China)
-  Hong Kong University of Science and Technology MBA (HK, China)
-  National University of Singapore (Singapore)
-  Nanyang Technological University (Singapore)
-  Korea Advanced Institute of Science and Tech (Korea)
-  Sungkyunkwan University (Korea)
-  International University of Japan (Japan)
-  Waseda University (Japan)
-  Sasin Graduate Institute of Business Administration (Thailand)
-  Asian Institute of Technology (Thailand) 
-  University of Nottingham  (Malaysia)
-  Asian Institute of Management (Philippines)
-  University of the Philippines (Philippines)
-  Indian Institute of Management (India)
-  Indian School of Business (India)
-  University of Melbourne (Australia)
-  IESE, University of Navarra (Spain)

Registration for the invited attendees is required. Please download registration form below.

 
 
 
     
  Venue Description  
     
 

China Europe International Business School, Shanghai, China PRC.

Here is the map of CEIBS in Shanghai city.

   

(Click here to enlarge the map

 
 
 
     
  Registration  
     
 

Registration for the invited attendees. Please download the registration form (Download Here) and send it back to BGRC@ceibs.edu by e-mail with the required information.

 
 
 
     
  Contact Person  
     
 

Ms. Echo Zhao/ Ms. Emmy Yuan,  by e-mail: BGRC@ceibs.edu, +86-021-2890 5328

 
 
 
     
   
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