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Author:
John Mariotti
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Most people think that marketing has entered a new era thanks to
the Internet, e-commerce, and the worldwide explosion in communications
and computing infrastructure. They're probably right, but smart
marketers know that even in the new economy the fundamentals of
marketing are as valid as ever. If you really want to be one of
the top managers in the new economy you've picked up the right book.
Smart Things to Know about Marketing gives you everything
you need to know to stay ahead of the field.
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