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Author:
Adrian Ryans, Roger More, Donald Barday, Terry Deutscher
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Achieving market leadership is what most companies strive for,
but few achieve, especially on a sustainable basis. And for those
in technology-driven businesses, the challenge is all the more formidable
because of the continuous and rapid change in technology as well
as the marketplace. The authors of Winning Market Leadership
are right on target in their emphasis on the need for strategic
marketing planning in this kind of environment - and give a multitude
of examples to prove their points.
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