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Author:
Jay R. Galbraith
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For years now, the ubiquitous business watchword has been "kept
it simple." But as more and more businesses go global, keeping
things simple for customers becomes increasingly complex. Managers
must find new ways to deliver solutions - not just stand-alone products
- to customers who expect seamless integration no matter where in
the world they may be. Designing the Global Company gives
readers the skill they need to master this new global complexity
and retain their competitive advantage.
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