Author:

Ethan M. Rasiel , Paul N. Friga

The Mckinsey Sense is a sister title of The Mckinsey way, which provides a detailed discussion on the brainstorming method, and reveals how to identify, analyse and solve problems.

Related Books in the New Manager's Guide:

• Design and Marketing of New Products
• Value Investing made easy
• Value-Driven Intellectual Capital
• Marketing Strategy
• Effective Communication
• Management Strategien
• Creating a Competence-Based Corporate Culture
• Company Valuation
• Cash Flow and Securities Analysis
• The Mckinsey Way