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Author:
Frederick Newell
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Online retailers like Amazon.com and eBay have forever transformed
customer expectations - much like shopping malls did in the 1970s.
Discounts, coupons, and reward programs are no longer enough; to
develop loyalty from customers with a world of choices at their
fingertips requires a brand-new kind of skill and ingenuity. Loyalty.com
outlines what the new technology means for marketers in very field
and provides specific, easy-tot-implement techniques to create and
implement cost-effective and results-driven CRM strategies. Filled
with hands-on explanations, it shows you how to give customers what
they want to buy as opposed to what you want to sell them - and
win customer share as opposed to market share.
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