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Author:
John Mariotti
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From jeans to financial services and from computers to cars, today's
consumers make their choices based on band loyalty and recognition
as much as price. Strong, familiar, recognisable and trusted brand
names are winning the struggle for consumer's money. How, the, does
the smart manager thrive and succeed in a world of brand power?
How can you create, support and manage the brands which will catapult
your products and business to market success? Smart Things to
Know about Brands and Branding gives you everything you need
to know as a manager, as well as a framework for practical action.
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