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Author:
Geroge S. Day. Paul J. H. Schoemaker, Robert E gunther
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Emerging technologies such as the Internet and biotechnology have
the potential to create new industries and transform existing ones.
Incumbent firms, despite their superior resources, often lose out
to smaller rivals in developing emerging technologies. Why do these
incumbents have so much difficulty with disruptive technologies?
How can they anticipate and overcome their handicaps? Wharton
on Emerging Technologies presents insights, tools, and frameworks
from leading business thinkers, and covers the emerging technology
landscape - from strategy to finance to human resources - in a way
that only a group of top scholars can do. It is a must reading for
anyone trying to develop new businesses in today's world.
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