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Author:
G. William Dauphinais, Grady Means, Colin Price
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Wisdom of the CEO presents 29 of the world's most respected
and influential corporate leaders - CEOs ranging from Dr. Danile
Vasella of Novartis and Timothy Koogle of Yahoo! to Jacques A. Nasser
of Ford and Peter I. Ijur of Texaco - discussing how they are preparing
today to meet the challenges of a radically changed 21st century
business environment. Representing numerous industries, technologies,
and perspectives, these giants of industry share their views on
strategies to exploit today's technological innovations, tips for
marketing in a world where international borders have been effectively
eliminated, and much more.
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