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Author:
Jerry Yoram Wind, Jeremy Main
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In Driving Change: How the Best Companies Are Preparing for
the 21st Century, two leading scholars from Wharton - the most
distinguished business school - describes for us the type of 21st
century organizations - flexible, information-intensive, and customer-centred.
Based on the well-known companies such as GM, GE, Microsoft, Motorola,
AT&T, Toyota and Xerox, the book discusses how great companies
make changes to adapt to the emerging technologies and new market
trends.
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