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CEIBS 4th Prestige Brands Forum 2012

China – Inevitable Battleground for Luxury Brands
 
China is now not only the No.2 market for western luxury brands but also becoming a battleground, shaping the future of the luxury industry. Domestic entrepreneurs started the “industry of privilege” to create a “right” brand as self-expression. Pioneers can be seen in the distinguished architectures of free standing stores, in major fashion shows around the world, in A-list celebrities’ blogs and even in movies and magazines. In light of their far-reaching success, we couldn’t help but wonder: “How do they develop brands with such unprecedented speed while remaining competitive with their peers with hundred-year heritage? What manner of interaction exists between well established brands and new-comers and what is the best way to invest in a cross-border context? And finally, what’s the influence of the robust development of social media in China and across the world?” In recent years, CEIBS has been a keen observer of the development of western luxury brands in China. This year, at the 4th Prestige Brands Forum, it will bolster its presence at the forefront of matters facing the luxury industry through debates on the major issues aforementioned.