As the owner/director of a business in an emerging market economy, you have the daunting task of growing and scaling your businesses irrespective of the challenges in this environment. Should you diversify your product portfolio? By how much? For how long? How should you position your business? In a digital world, how should you market your products or services to get the best results? How should you finance growth and expansion: through debt or equity? How can you grow your business into a micro-multinational organisation? How can you scale your business within and across borders, especially given the complexity of your home market? What are the strategies to reverse the vicious cycle of near stagnation and declining revenues? The CEIBS Owner Director Programme provides owners or directors of businesses, like you, with an opportunity to share, learn and network with colleagues across various industries on key concepts that affect the survival and growth of their businesses. Through cases, tools, frameworks, and a collegial exchange of views, you will develop the skills and capacity to confront the complexities of a growing organisation in a rapidly changing world. The programme is also supported with resources that enable you to conceptualise and test your assumptions about new business ideas or processes in real time.


The uncertainties of today’s business world demand that companies be led by highly professional business leaders who possess extraordinary foresight and vision.

Ideal candidates for this practice-oriented programme are CEOs, Managing Directors, Chairmen, Presidents and Executive Directors of small and medium enterprises (SMEs) based in Africa.

Following the philosophy of the International Master in Practicing Management (IMPM), an innovative paradigm initiated by management guru Henry Mintzberg, CEIBS has launched the ODP especially for leaders in fast-growing and successful enterprises who want to take their companies to the next level of growth and sustainability. 


The content and curriculum of our Owner Director Programme are organised as an integrated, immersive learning process that enables you – the owner or director – to systematically engage with complex strategic issues through the following 4 modules delivered across 3 cities:

Module 1: Entrepreneurship Financial Strategy (Accra, Ghana)

Module 2: Strategic Marketing for Entrepreneurs in a Digital World (Lagos, Nigeria)

Module 3: Strategic Management, Innovation, Growth & Scale for Entrepreneurs (Accra, Ghana)

Module 4: Personal/Professional Development & Family and Succession Planning and Strategy, Graduation (Shanghai, China).


Our Owner Director Programme aims to provide you with general management perspectives, systematic management knowledge, frameworks for strategic thinking and hands-on business leadership along with management tools.

Our Owner Director Programme will provide an opportunity for you to:

  • Expand your perspective of strategic issues within your industry and beyond
  • Learn skills and strategies from relevant cases to aid decision making in scaling and diversification  
  • Share your experiences for the benefit of others
  • Forge strong relationships with your counterparts across transnational and multicultural channels
  • Acquire key resources needed to guide continuous learning, improvement and corporate performance
  • Test your business and strategy ideas and gather feedback in a friendly, intellectually stimulating yet challenging environment
  • Conceptualise and understand how to implement the most appropriate approach to succession planning.

These opportunities will equip you to learn, implement and, share your new knowledge.


This programme is designed to help owners and directors of fast-growing enterprises rethink the key business leadership and management challenges they are facing, set up modern and agile management systems, and lay a solid foundation for scaling their business growth in a dynamic business landscape. It will challenge you to get the best out of yourself. You will gain confidence, feel re-invigorated and be ready to improve the performance of your business.

By the end of the programme, you will have:

  • Acquired specialised knowledge of human resources, marketing, finance and accounting, as well as how to formulate and implement strategies pertaining to business leadership and management
  • Developed advanced and practical management tools, formed your own theoretical frameworks for business leadership and management and mastered effective, strategic models
  • Gained a deeper understanding of the particular role of both CEOs and directors, and learned how to establish constructive work relationships with employees and external stakeholders
  • Further enhanced skills which are essential for both CEOs and business owners: negotiation, coaching and communication
  • Gained membership in the prestigious CEIBS Global Alumni Association and begin to benefit from the international network available to members within and outside Africa.


Before, during and after the 4 modules, we have designed and arranged a series of extra-curricular activities that demonstrate the programme’s practice-orientation approach which is in line with the executive education ideas of the International Master in Practicing Management (IMPM), an innovative paradigm initiated by management guru Henry Mintzberg. These include:

  • My Experience Video – Create your before and after “business challenge” and “opportunity” story
  • Learning Accountability Partner (LAP) – Every business needs a super hero. “To travel farther, go together.” Become an internal consultant for a peer’s business
  • Company Visits – Immerse yourself in businesses that address your key challenges
  • Alumni Dinners – Network with our prestigious alumni and shape your next deal
  • Spouse, Partner and Guest Visit – Take your significant other to one of the Accra modules and enable him/her to become an integral part of your transformational experience
  • Learning through Reflection – Break away from your entrenched position and mind-set through questioning, analysing, discussing and sharing
  • Learning Log – Use an effective way of systematic thinking and discovery
  • Reflection Paper – Synthesise the knowledge gained from the programme to create a workable action plan that will be implemented in your business after the programme ends.

PROGRAMME SCHEDULE: 3 Countries, 4 Modules, 4 Months, 17 days




Number of Days

May 21-24, 2018

Entrepreneurship Financial Strategy

Accra, Ghana


June 11-14, 2018

Strategic Marketing for Entrepreneurs in a Digital World

Lagos, Nigeria


July 16-19, 2018

Strategic Management, Innovation, Growth & Scale for Entrepreneurs

Accra, Ghana


August 27-31, 2018

Personal/Professional Development & Family and Succession Planning and Strategy, Graduation

Shanghai, China



The Programme Fee is US$9,000  

Your Location

Total Fee




Total fee includes 12 nights' accommodation, breakfast and local transportation in Lagos and Shanghai



Total fee includes 17 days' accommodation, breakfast and local transportation in Accra and Shanghai

Other Countries


Total fee includes 22 nights' accommodation, breakfast and local transportation in Accra, Lagos and Shanghai

You may pay your fee in three equal instalments as follows:

  • 1st installment: No later than three weeks before the commencement of the programme
  • 2nd installment: Due before the start of the second module
  • 3rd installment: Due before the start of the third module.

Your programme fee includes tuition, course materials, case licensing fees, certificate, accommodation, breakfast and local transfers in Accra, Lagos and Shanghai, visa fees, lunch and coffee breaks. The fee does not cover your flights.


Complete the online Application Form or download, complete and submit the Application Form. These will be the next steps:

  • Interview: After receiving the Application Form, we will contact you as soon as possible for an interview
  • On passing the interview, the CEIBS Admissions Office will send you a Letter of Provisional Acceptance and a Payment Notice
  • Priority for the Letter of Acceptance shall be determined by date of receipt of payment.

Given space limitations, CEIBS reserves the right to stop accepting applications or transfer applications to the next cohort of the same programme. Generally, an application must be completed at least 20 days prior to the programme start date. All application forms are examined in order of submission, and seat confirmation will be decided by the date the Letter of Acceptance is received. Applications received less than 20 days prior to the programme start date will be handled on a case-by-case basis.


Any cancellation made 15 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be borne by the applicant or his/her employer. Any cancellation made less than 15 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.


To take your place in the 2018 Owner Director Programme cohort, here are a number of things you can do:


China Europe International Business School
Accra Campus
5 Monrovia Road, East Legon, Accra, Ghana

Samuel Ocloo-Dzaba
Email: osamuel@ceibs.edu
Telephone: +233 544315238

Dr. Thelma Opara
Email: othelma@ceibs.edu
Telephone: +234 8147195558