• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Single’s Day under a Magnifying Glass

CEIBS Professor of Marketing Jeongwen Chiang explores China’s biggest e-commerce shopping holiday -  Single’s Day.

Date recorded: Nov 8, 2016