• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Why ‘See Now, Buy Now’ is NOT luxury

CEIBS Adjunct Professor of Marketing Michel Gutsatz explains the difference between luxury and the concept of ‘See Now, Buy Now’.