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Wednesday, August 31, 2016

CEIBS Africa Case Wins Prize in CEEMAN Competition

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August 31, 2016. Accra, Ghana – A case study written by Executive Director of CEIBS Africa and Professor of Management Practice in Accounting Mathew Tsamenyi and Research Assistant Nana Yaa Antiwi-Gyamfi has placed third in the CEEMAN Case Writing Competition 2016.

The case study, “Trashy Bags: Sustainability Crisis of a Sustainable Business”, explores the many strategic challenges faced by the CEO of a Ghana-based company, Trashy Bags, that transforms recycled materials like water bottles into fashionable handbags.  The company was at a crossroads as funding from two private foundations was due to expire, and the CEO needed to decide on a strategic plan for scaling up the business. Should he retool the workforce to focus only on large, customized corporate orders, or rebrand and reposition the company and update its marketing efforts to increase consumer demand? He was also considering several ways to reduce operational costs, such as relocating a factory/retail facility.

The CEEMAN Case Writing Competition aims to encourage and promote the development of high-quality teaching case material relevant for the realities of dynamic and emerging economies, while also promoting the development of case-writing capabilities in those countries. It is held in cooperation with Emerald Group Publishing. A total of 68 cases from institutions in 21 countries were submitted for consideration in this competition and 54 of those cases were shortlisted for evaluation by the jury.