International Business

What determines the success and failure of firms around the globe? CEIBS Professor of Strategy and International Business Klaus E. Meyer and co-author Mike Peng answer this question through more than 100 cutting-edge case studies that reference over 30 countries in the second edition of their textbook International Business which was published in February 2016 by Cengage Learning.

The authors provide two core perspectives for exploring their central question: an institution-based view and a resource-based view. The book provides a European perspective on international business. National markets in Europe are much smaller than those of the US, and therefore small- and medium-sized enterprises in Europe soon hit the limits of their domestic market, so out of necessity International Business becomes a natural part of everything they do. However recognizing that international managers need to understand both the regional and global dimensions of business, the authors have also included cases and examples from around the world. The full revised second edition has been full updated integrating recent research and rich new case studies drawing on Professor Meyer’s field research especially in China.

Professor Meyer is Co-Director for the CEIBS Centre for Globalisation of Chinese Companies and Philips Chair in Strategy and International Business. In 2013 he was elected to serve a three-year term as Fellow of the Academy of International Business (AIB), and was the organisation’s Vice President with responsibility for their 2014 annual conference in Vancouver Canada. Moreover, he serves as Deputy-Editor-in-Chief, Management and Organisation Review, and as Area Editor of the Journal of International Business Studies.

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters’ The World's Most Influential Scientific Minds.

Co-authored: 
Klaus E. Meyer
Position: 
Co-Director for the CEIBS Centre for Globalisation of Chinese Companies and Philips Chair in Strategy and International Business