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Wednesday, June 15, 2016

The 1st CEIBS Marketing Conference

The Department of Marketing will organize 1st CEIBS Marketing Conference on "Marketing in the Digital World" on June 15th, 2016. 

This conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best and leading marketing research outcomes and to support, promote and enrich the research and business world.


The 1st CEIBS Marketing Conference
The Department of Marketing of China Europe International Business School (CEIBS)

Conference Venue: 115-Academic Building 3, CEIBS Shanghai Campus


June 15, 2016

9:00-9:15 a.m.

Opening Ceremony & Opening Speech by Dean Yuan Ding

9:15-9:45 a.m.

Keynote Speech: Professor Darren Dahl, Editor of Journal of Consumer Research, University of British Columbia

9:45-10:45 a.m.

Paper 1 –Collaborative Consumption: Strategic and Economic Implications of Product Sharing
Presenter: Professor Baojun Jiang, Washington University in St. Louis
Co-author: Lin Tian, Fudan University
Discussant : Professor Chuan He, University of Colorado Boulder

10:45-11:00 a.m.

Coffee Break

11:00-12:00 a.m.

Paper 2 –Computer Interfaces and the 'Direct-Touch' Effect: Can iPads Increase the Choice of Hedonic Food?
Presenter: Professor Hao Shen, Chinese University of Hong Kong
Professor Meng Zhang, Chinese University of Hong Kong
Co-author: Professor Aradhna Krishna, University of Michigan
Discussant : Professor Christine JeeHye Kim, Hong Kong University of Science and Technology  

12:00-13:00 p.m.

Paper 3 –Channel Coordination in Search Advertising
Presenter: Professor T. Tony Ke, Massachusetts Institute of Technology
Co-author: XinYu Cao, Massachusetts Institute of Technology
Discussant : Professor Bing Jing, Cheung Kong Graduate School of Business

13:00-14:10 p.m.


14:15-14:45 p.m.

Keynote Speech: Prof. Yuxin Chen, Senior Editor of Marketing Science, New York University Shanghai

14:45-15:45 p.m.

Paper 4 –Dancing with the Enemy
Presenter: Professor Koen Pauwels, Ozyegin University
Professor Raoul Kuebler, Ozyegin University
Discussant : Professor Kapil R. Tuli, Singapore Management University

15:45-16:45 p.m.

Paper 5 –The Value of Social Media Brand Pages: Investigating The Effects of Self Presentation at Online Social Network Sites on Offline Purchase
Presenter: Professor Tuan Q. Phan, National University of Singapore
Co-author: Prasanta Bhattacharya and Professor Khim Yong Goh, National University of Singapore
Discussant : Professor Junhong Chu, National University of Singapore

16:45-17:00 p.m.

Coffee Break

17:00-18:00 p.m.

Paper 6 –Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data
Presenter: Professor Xiao Liu, New York University
Co-author: Professor Alan L. Montgomery and Professor Kannan Srinivasan, Carnegie Mellon University
Discussant : Professor Yanwen Wang, University of Colorado Boulder

18:30 p.m.

Celebratory Dinner

Online Registration

CEIBS is located at No. 699 Hongfeng Road, 201206 Shanghai P.R. of China.

Please kindly contact Iris WAN wiris@ceibs.edu if you have any questions.

For accommodation, nearby hotel includes,
A. Shanghai Marriott Hotel Pudong East (5 stars/No. 15 New Jinqiao Road)
B. Dongjiao State Guest Hotel (5 stars/No. 1800, Jinke Road)
C. Ramada Pudong (4 stars/No. 18, New Jinqiao Road)
D. Holiday Inn Express Jinqiao Central (No. 1359 Jinqiao Road)

Thank you for your support. We look forward to seeing you at the conference!