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Thursday, May 12, 2016

How Zara Made the World’s 2nd Richest Man

CEIBS Global EMBA invites you to attend an excutive seminar on 12 May in Shanghai.

How Zara Made the World's 2nd Richest Man: CEIBS Executive Seminar & Infosession

Zara is now the largest clothing retailer in the world, making its founder, Amancio Ortega, the 2nd richest person in the world, recently overtaking Warren Buffet. Zara has changed the fashion retailing game through speed to market, process innovation and changing customer behavior.

CEIBS Associate Dean and Professor of Operations Nikos Tsikriktsis will give a fascinating seminar on the secrets behind Zara’s phenomenal success.

In this real EMBA classroom experience, you will learn:

  • How does ZARA design, source, manufacture and distribute new lines in 10-12 days in an industry that averages nine months?

  • How does Zara maintain high profitability despite selling at low margins?

  • How can a company with less than 0.5% advertising budget be a market leader?

  • How can Zara execute 'fast fashion' when 48% of its production still resides in Spain?

Event Details:

  • Time: Thursday, 12 May 2016, 18:45-20:30

  • The Portman Ritz-Carlton, Shanghai Centre (1376 Nanjing Xi Road) (Map)

  • Language: English

  • Cost: No charge, but please register in advance (Click Here for registration)


  • 18:15 - 18:45 Registration & Networking

  • 18:45 - 20:15 Seminar by Professor Nikos Tsikriktsis

  • 20:15 - 20:30 Introduction to Global EMBA programme with GEMBA alumni and Admissions staff

  • 20:30 - 21:00 Wine & Networking

About Speaker:

Tsikriktsis, Nikos

Professor of Operations Management, CEIBS

Professor Tsikriktsis' areas of interest include operations strategy, service management and supply chain management. His articles have appeared in several leading journals including Management Science, Journal of Operations Management, Manufacturing & Service Operations Management, Production & Operations Management, Decision Sciences and Journal of Service Research. Currently he is researching and developing cases in the airline, retailing and financial service industries.

Prior to CEIBS, he was Professor of Operations and Service Management at IMD, Switzerland and a faculty member at London Business School (UK) and at ALBA (Greece).