• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

A Chinese company’s global strategy

President & CEO of Beijing Organic and Beyond Zhang Xiangdong says his company was global from the start. Interview done at CEIBS CEO Summit 2015 in Zurich at CEIBS’ European Campus, the Lorange Institute of Business.