• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

In China, life’s all about being online!

Can anyone really say they’re immune to digital marketing? How do the US and China stack up against each other when it comes to the Internet? Why do poorer Chinese families spend more on their sons? Watch CEIBS’ Assistant Professor of Marketing Chen Lin explain her research.