8:30－9:00

Registration

 9:00

Opening Ceremony

 9:00-9:05 

Welcome Address

Prof. Zhu Xiaoming

President, China Europe International Business School

 9:05-9:35

Keynote Speech: New Media ? Transformation and Mission

Mr. LI Wufeng

Director General, Department 5, State Council Information Office of the People’s Republic of China

 9:35-10:05 

Keynote Speech

Prof. LIU Ji

Honorary President, China Europe International Business School; Former Vice President, China Academy of Social Science

 10:05-10:35

Keynote Speech: New Media and Cultural Industry

Prof. Xiong Chengyu

Director, Centre for New Media Studies, Tsinghua University; Director, Tsinghua Research Center for Culture Industry

 10:35-10:50 

Q&A Time

 10:50-11:05

Coffee Break

 11:05-11:35 

Keynote Speech: Disrupt Traditional Television, Pursue Media Innovation

Mr. Li Ruigang

President, Shanghai Media Group; Board Chairman, Dragon TV

 11:35-12:05 

Keynote Speech: Exploiting New Digital Media Frontiers

Mr. Stefan RUST

Global Head of Marketing & Strategic Development for Communications Media & Web 2.0 Industries, Sun Microsystems Inc.

 12:05-12:20 

Q&A Time

 12:20-13:50 

Lunch

 13:50-15:20 

Sub-forum I. Internet Development and Trend

Moderator:

Mr. Li Shanyou

CEO, Ku6.Com

VIP participants:

Mr. Chen Tong

Executive Vice President, Editor in Chief, Sina

Mr. Cai Wensheng

President and CEO, www.265.com

Mr. Chen Yizhou

Board Chairman and CEO, Oak Pacific Interactive

Mr. Zhu Hailong

CEO, Allyes (China) Holding Company Limited

Mr. Yang Weiqing

President, iResearch Consulting Group

Mr. Ren Xuyang

Vice President, Baidu

Sub-forum II. Development Prospects of Cell Phone Media

Moderator:

Mr. Wang Chao

CEO, Norstar Media

VIP participants:

Mr. Yang Ning

President, Kong.Net.

Mr. Xu Kening

President, Beijing Kaitone Information Technologies Ltd.

Mr. Zhang Zhihao

President, Beijing Umessage Technologies Ltd.

Mr. Wang Wei

General Manager, Beijing Mingzhiwuxian Technologies (PingCo) Ltd.

Mr. Wang Shaojian

President, Hurray Solutions Ltd.

Mr. Wang Ning

Vice President, IDC China

 15:20-15:35 

Coffee Break

 15:35-17:05 

Sub-forum III. Innovation and Transformation of Traditional Media

Moderator:

Mr. Li Zhong

Vice-Director, Film& Network Center of China Youth League; Chairman, China Youth Media Ltd

VIP participants:

Prof. Yu Guoming

Director, Public Opinion Research Institute; Deputy Director, Journalism School, Renmin University of China

Mr. Liu Xiaokun

Beijing Founder Electronics Co., Ltd.

Mr. Zhu Xiayan

Board Chairman and President, Henan Daily News Group

Mr. Liang Xiaotao

Director, CCTV News Center

Mr. Zhang Shuxin

Editor in Chief, Life Style Media Group

Mr. Liu Beixian

Executive Vice President, China News Services; President, China News Week

Mr. Qin Xiaotian

President, Beijing Traffic Radio

Mr. Zhang Huali

Director, HunanTV Entertainment Channel

Sub-forum IV. New Media in Eyes of Investors

Moderator:

Mr. Mao Zhao

CEO, Huasheng Online

VIP participants:

Mr. Xue Cunhe

President, Softbank China Venture Capital

Mr. Chen Hong

Board Chairman and CEO, Hina Group

Mr. Zhang Yu

President, 21^st Century China Fund Ltd.

Mr. Zhang Fan

Founding Partner, Sequoia Capital

Mr. Wang Ran

CEO, China E Capital

Mr. Ni Zhengdong

CEO and President, Zero2ipo Ltd.

Mr. Chen Hang

Vice President, BOC International Holding Ltd.

 17:05-17:20 

Coffee Break

 17:20-17:40 

Wrap-up Speech

Mr. Fang Zhenghui

Vice President, China International Publishing Group; President, CEIBS Media Industry Students Association

 17:40-17:45 

Closing Address

Prof. Pedro Nueno

Executive President, China Europe International Business School.