It is scheduled that the CEIBS-hosted “2nd Annual China Media Industry Forum” will be held in Beijing on June 6, 2008 in conjunction with the CEIBS Media Industry Students Association.

Over the past 30 years of reform and opening up, China has witnessed the birth and growth of domestic media industry. With the deepening of China’s market economy reform, the power of capital also keeps on penetrating into the media industry, triggering continuous system innovation and activating industrial integration. In the past decade, new media technology revolution, represented by the Internet, has significantly changed the industry layout. Capital, technology and system innovation are becoming the key words of China’s media industry in the 21st century.

This year’s Forum is aimed at studying the interaction between capital, technology and media innovation, facilitating multi-party communication and cooperation among government, the media industry, academia, marketing agencies and investment institutions in a joint effort to speed up the media industry’s development.

Theme -- 2008:  Capital, Technology & Media Innovation

Session 1: Development of China's Media Industry in the Past 30 years and Policy Changes Over the Course

Session 2: The Changes in the Media Industry Assisted by Capital Input and Technological Innovation

Session 3: Value Appraisal and Financing to the Media Industry