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Monday, February 13, 2017

eLab Celebrates Valentine’s Day

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February 13, 2017. Shanghai – The growing influence that social media is having in our lives and our entertainment was the focus of the Valentine’s Day Fiesta organized by the CEIBS eLab today on the Shanghai Campus.

CEIBS Global EMBA alumnus Jay Ha and his team from ICONtv and Persona — partner startups working on a social media and e-commerce platform for social media influencers — hosted the event, which brought together students, faculty and industry executives for a fun and educational evening. Two social media innovators spoke to the gathering about their work, and encouraged the audience to consider the significant impact that social media has had on society as well as the entertainment business.

Following their talk, the audience was organized into groups and tasked with coming up with a creative social media post that would attract likes and comments. A post that featured a selfie taken at the Valentine’s Fiesta by Vivian Wang, a bilingual host from Shanghai Media Group, was the winner, racking up 139 likes within an hour. As the evening’s “best influencer”, Wang won the opportunity to be featured on Ha’s ICONtv media platform. 

Writer: 
Tim Chang
Editor: 
Janine M. Coughlin