Session 4. The Importance of Synergistic Partnerships
- CEIBS MBA Entrepreneurship Bootcamp
November 4, 2016. Shanghai – The importance of cultivating synergistic partnerships was among the lessons shared by ICONtv co-founder Jay Ha (GEMBA 2014) today in a talk about his experiences as a global entrepreneur during the fourth session of CEIBS e-Lab’s Entrepreneurship Bootcamp.
Ha left behind a job in private equity to begin his entrepreneurial journey to found ICONtv, a global culture content platform that connects influencers with fans through content generation, e-commerce, and O2O business.
He said his business didn’t take off until he met John Cho, creator of Persona, a software that measures the popularity of social media influencers on the internet. Together they forged a mutually beneficial partnership that has driven both companies toward success in South Korea. Ha said that he and Cho (who was also in the audience) are now looking to expand their businesses into the Chinese market.
“Once you take that first step, and you go in the direction you’re trying to go, somehow you will encounter different opportunities, people, and networks,” Ha said. “It’s like a magnet; everything converges on your goals if you’re a good person and you’re good at sharing with others what you hope to do.”