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Wednesday, November 16, 2016

CEIBS Launches Case Master Development Camp

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November 15-16, 2016. Shanghai – China-focused case studies were in the spotlight at the first CEIBS Case Master Development Camp, which attracted participants from more than 60 business schools across China to CEIBS Shanghai Campus. The Camp is being organized by the CEIBS Case Center in association with ChinaCases.org and the Shanghai MBA Case Development and Sharing Platform. This two-day November event was conducted in Chinese, with an English-language version planned for December 6-7.

The Camp, which was formerly known as the Case Method Workshop, featured four CEIBS faculty, who used CEIBS case studies to explore corporate finance, strategic execution, platform theory and lean startup concepts. By experiencing the case-teaching process in this way, Camp participants gain a first-hand experience of the case teaching and case learning process and a deeper understanding of the principles of the case teaching method. By featuring China-focused cases, the Camp also aims to promote the development of more international standard cases covering Chinese enterprises.

The faculty and cases they taught during the November Camp were:

  • Vice President & Dean Professor Ding Yuan taught a case that explores Chinese auto-maker BYD’s A-share listing process to teach corporate finance principles;

  • Director of the CEIBS Case Development Center & Professor of Management Liang Neng taught a case series he wrote titled “Cao Jie Assumes Office” which addresses strategic execution;

  • Associate Professor of Strategy Chen Weiru, winner of the 2015 Global Contest for Best China-Focused Cases, taught a case about edaixi.com to convey platform theory; and

  • Professor of Management Practice Gong Yan taught a case about the fresh food e-commerce enterprise FreshFresh.com which covered the principles of lean startups.

During their lectures, CEIBS faculty guided the students in lively discussions and step-by-step analyses of the cases, in order to inspire their business thinking. They also shared their personal experiences of the case method, and answered students’ questions on various topics such as knowledge framework, teaching design, and setting the right atmosphere and learning tempo in the classroom. The key points of case teaching, and ideas about how participants can use case teaching in a more effective and confident way were also discussed.

The participants were very enthusiastic about the rigorous two-day Camp and were impressed with the well-written cases and the way that CEIBS faculty led the case teaching. It left them inspired to continue to do more case development and case teaching and learning.