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Tuesday, September 27, 2016

2016 CEIBS Corporate Advisory Board Meeting

September 27, 2016. Shanghai – The business school of the future, and CEIBS’ next five-year development plan were the focus of discussions between the school’s leaders and senior executives from 13 multinational companies who gathered at the Shanghai Campus today for the 2016 CEIBS Corporate Advisory Board Meeting. The agenda also featured a new initiative, the Peer Advisory Group (PAG), which today focused on the branding and marketing strategy of the Volvo Car Group. CEIBS President and Chengwei Ventures Chair Professor of Entrepreneurship Pedro Nueno, CEIBS Vice President and Co-Dean, Professor of Strategy Zhang Weijiong, CEIBS Vice President and Dean and Cathay Capital Chair in Accounting, Professor Ding Yuan attended.

In his Welcome Address, Vice President and Dean Ding Yuan outlined the school’s recent achievements. “We are doing fantastically well, especially in terms of the programmes, faculty development, and knowledge creation. All our programmes are over-subscribed, and it is difficult to select from so many excellent candidates,” he said. “For example, we had planned to recruit 180 students for the MBA Programme, however due to the unexpected low decline rate we have a new intake of 191 students. For the Global EMBA we received triple the number of leads compared with last year. Regarding knowledge creation, we position ourselves very clearly as the leading business school in China. We will organise a case teaching method workshop, for all the B-Schools in China, in English and Chinese. We do this as part of the school’s social responsibility.”

Vice President and Co-Dean Zhang Weijiong give an inspiring presentation on CEIBS’ next five-year development plan. “Our mission is to educate responsible leaders versed in ‘China Depth, Global Breath’,” he said. “That means we not only look at China, we should be a B-School with global impact. Both our faculty and students not only know the Chinese situation but also should have global experience. For Chinese, CEIBS is the best place to gain an international perspective. For the expats, we are the best place to understand the Chinese situation. We hope to be a role model for management education in China and a globally-recognised centre for innovation and knowledge creation.”

President Pedro Nueno gave a speech titled “The Business School of the Future”. He noted there has been much speculation about the future of education and whether online learning will replace the traditional classroom. “We may not need a professor to read PPT slides; there are things students can do without having to be in the classroom,” he said. “But if you take a stroll around the Harvard campus and peek into their classrooms, you will quickly see that their classroom is a place where talents can be concentrated so that new ideas may emerge and be tested and challenged. It’s difficult to expect this will happen if the students and professor are isolated and can only connect through a screen.” President Nueno predicted that the traditional classroom will remain, however he said that schools will need to bring fresh cases and real situations into the classroom to stimulate discussions. He also said that it is difficult for students to have a global perspective if the professors themselves don’t have one. “We have to be international in all the aspects of the school, this means we need continuous innovation,” he said.

The final portion of the agenda featured the inaugural Peer Advisory Group (PAG) discussion. The aim of this new initiative is to engage like-minded CAB members in a problem-solving session to advise a member on a major issue their business is facing. Each meeting will focus on a different case. With President Nueno facilitating discussions, Mr. Sven de Smet, APAC Region Vice President of Brand and Marketing for Volvo Cars heard some pragmatic suggestions from fellow CAB members on how to best position Volvo Cars in China.

CEIBS’ Corporate Advisory Board is a high-visibility platform that provides senior executives from the school's corporate sponsorship partners with an opportunity to share their views concerning business education in China. As an interface between the school and the business community, the CAB gives on-going advice and feedback to CEIBS on issues such as the school's branding, strategy and fund raising, and ensures that the school's teaching and research activities are closely linked to business practice.