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Tuesday, May 22, 2018

CEIBS Faculty Visit WINNER Technology

May 22, 2018. Shanghai – CEIBS faculty today visited WINNER Technology, China's leading big data analytics service provider for brick-and-mortar stores, where they were provided with insights into the company's high-tech facial recognition system as well as the behaviour tracking system. They were welcomed by leading company executives who are also CEIBS alumni, founder and CEO Mr. Zhang Hongjun (EMBA 2013) and VP Mr. Xue Hongwei.  

During the roundtable discussion, the company's Director of Data Asset Management Mr. Zack Yang explained its business strategy and how WINNER Technology works with brick-and-mortar stores. CEIBS faculty then discussed with the executives various strategic challenges faced by the company. For example, Lecturer of Finance Travers Child raised the issue of how to protect individual's privacy while the company accessed such detailed data from shoppers. He also suggested hiring more employees to focus on data analysis so that the company may optimize its use of the valuable information available. Associate Professor of Operations Management Kristine Xie, who is interested in developing data analytical models, said she looks forward to further discussion with the company. To wrap up the discussions, Mr. Zhang Hongjun thanked the CEIBS faculty for their constructive ideas and said he looks forward to further discussions on these and other topics.

The company visit was organised by the CEIBS Centre for Teaching and Learning (CTL) to help faculty gain a first-hand understanding of the challenges faced by Chinese companies. Associate Professor of Finance Frank Yu and several senior EMBA alumni also participated in the visit.

Ellen Li
Charmaine Clarke